Markets continue to evolve at a breakneck speed, product lifecycles are shrinking rapidly, customers are increasingly demanding. How do all these phenomena impact upon strategic marketing?High Intensity Marketing, a book written by marketing expert Idris Mootee focuses on these challenges and provides readers with strategic perspectives and actionable frameworks.
Boston, MA, Toronto, ON (PRWEB) September 30, 2004 -- Newly released High Intensity Marketing: a Comprehensive Marketing Companion for CEOs and Marketing Professionals (revised edition) by renowned marketing expert Idris Mootee is a concise focused guide written to help readers to understand and apply advanced techniques of strategic marketing. The new edition is updated to reflect significant developments in last two years.
As markets continue to evolve at a breakneck pace, industry boundaries are blurring and product lifecycles are shrinking rapidly, customers are increasingly demanding with global over-capability continuously putting pressure on pricing. How do all these phenomena impact upon strategic marketing?
Published by SA Press, High Intensity Marketing focuses on these challenges and provides readers with managerially relevant frameworks and strategic perspectives on marketing. This book is not a collection of sleight-of-hand tricks or mumbo-jumbo incantations, it is a comprehensive marketing handbook that helps readers to understand and apply advanced techniques of strategic marketing that includes strategic positioning, developing and managing brands, selecting pricing strategies, planning the marketing mix and launching innovative products and technologies. It is written with one purpose—to reinvigorate strategic marketing thinking and drives thinking beyond the current logic of product-centric companies.
My goal is help companies to see the many different views of marketing. This book is a shortcut to marketing master for those steering towards the fast track. It not only benefits executives across any organization (engineering, finance, product development)," said Mootee, It also provides a common marketing language that greatly facilitate marketing strategy development process. CEOs are now making advancing their organizational marketing capabilities a chief operating imperative."
The book devotes significant space to the marketing of innovative products and technologies and explains what causes these innovative products to fail.
It offers fresh perspectives to help readers to deal with challenges associated with launching innovative products to the marketplace by:
• Better understanding the uncertainties unique to technology environments, ranging from whether the product is evolutionary or revolutionary;
• Learning to minimize, or at least manage, these uncertainties to maximize success;
• Knowing what methods are available for assessing the market potential of an innovation;
• Understanding consumer behavior and adoption patterns for innovative products;
• Incorporating these consumer insights into the product development process;
• Employing the best distribution, pricing, and promotion tactics for going to market.
About the Author
Idris Mootee is a business strategist and an internationally recognized expert in strategic marketing. He is the author of three books and holds master degrees in management science and business administration. He frequently gives executive briefings, guest lectures, and speeches on emerging concepts in marketing and branding both in Europe and North America. For more than two decades, Mootee has held a variety of leadership positions at global consultancies and has led the development of innovative marketing strategies and new market-making opportunities across numerous industries.
Press Contacts:
Stephen Law
Toronto 1 647 722 3345
Mary Deakin
Boston 1 617 933 8921
or contact author@highintensitymarketing.com
###
|
