Vintage Yachting Companies' V.Y.C. cologne was presented in gift bags to Beyonce, Destiny's Child, Jay Leno, Carlos Santana, Ellen DeGeneres, the Hilton Sisters, Jessica Simpson, Nick Lachey and 25 other celebrities as part of the celebration of the grand opening of the Morongo Casino, Resort & Spa (located near Palm Springs California) on December 9th 2004.
(PRWEB) January 4, 2005 -- Madison & Mulholland www.madisonandmulholland.com) one of the leading VIP product placement companies provided the gift bags valued at over $2,300.00 to all the celebrities who participated in the grand affair. Among the products the celebrities received was V.Y.C. cologne from Vintage Yachting Company. V.Y.C. is a unique fragrance that celebrates the golden age of America's Cup yachting.
According to Jane Ubell-Meyer, CEO of Madison & Mulholland, "Men's fragrance is an important element of my VIP gift bags and I was looking for something that would fit my criteria of quality, exclusivity and luxury appeal. Vintage Yachting was the perfect choice. I love not only discovering new products, I also love sharing these new finds. The best part about this event was that the Morongo VIP goodie bags were placed directly into the celebrities' rooms so we knew we had a captive audience."
Jerry Frick of Vintage Yachting Company was quoted as saying, "Participating in the Morongo Casino opening and being part of the Madison & Mulholland VIP goodie bags is an important part of our marketing strategy. Celebrities can create a buzz when they discover and use new products, this is our way of ensuring that our products are placed directly into their hands. We want to make sure that Vintage Yachting Company is part of that "buzz."
For more information visit www.vintageyachting.com
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