Staples, MoneyGram and USPS are just a three of the many success stories in reaching Hispanic households through the Carmens program. Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches millions of Hispanic homes each mailing for as little as 3-1/2 cents per household.
Aliso Viejo, CA (PRWEB) January 11, 2005 -- Carmens Cupones y Consejos® (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, continues to bring top ROI to participating advertisers who look for continued growth in 05 by coming back to Carmens. Staples, MoneyGram and USPS are just a three of the many success stories in reaching Hispanic households through the Carmens program, proof of the impact Carmens can have on a businesss share of volume, for as little as 3-1/2 cents per Hispanic household.
Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches millions of Hispanic homes each mailing in 11 states and in the top 17 U.S. Hispanic markets for as little as 3-1/2 cents per home. According to Shayne Walters, Founder and President of Walters media Group, Inc., the company has plans to expand the program to include new markets in 05. The mailer arrives in an attractive 6" x 9" flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Kenneth M. Brooks, Regional Marketing Champion for Staples Corporation states, We have worked with Shayne Walters and the Carmens program since 2003 an are continually impressed with their ability to reach U.S. Hispanic households and show significant ROI from our advertising campaigns in the program."
Augusto Esclusa, Hispanic Marketing Director for MoneyGram International in the US, states that the results theyve obtained have been phenomenal, increasing volume by 10-12%. He adds that one of the advantages that Carmens offers is that their database is very targeted.
According to two surveys by Draft/Simmons and Media Audit, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more. The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox clutter". In addition, Hispanic consumers tend to be price conscious and 46% say they always" or sometimes" use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services Hispanic Coupon Survey, 2002).
A personalized envelope, full of discount coupons and information in their language, can have a tremendous impact on the Hispanic consumer who is typically hungry for information", says Shayne Walters, Founder and President of Walters Media Group, Inc., launching the program back in 2001. Our next mailing is in March and I encourage those companies who are yet to participate to give us a call. Theres still time to be included, whether or not you have printed materials." For those advertisers who wish to participate yet do not have existing materials, Carmens can also create and produce an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
Carmens Cupones y Consejos® is providing many other top advertisers with positive ROI, which is why many will continue to support the program in ‘05. Following are some additional companies Carmens has been able to help: AOL, Kraft Foods, Hispanic Scholarship Fund, Bissell, Blockbuster, GlaxoSmithKline, Walgreens, Vanity Fair, Bally Total Fitness, Danone Water, Scholastic/Disney, Knorr, Sears Portrait Studio and many others.
For more information on the Carmens Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390 or swalters@carmenscupones.com
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