African News Dimension's (AND) ANDnetwork.com offers the ideal platform to present products and services to a wider African audience.
JOHANNESBURG, SOUTH AFRICA (PRWEB) October 5, 2005 -- Within its first month of operation ANDnetwork has proved beyond doubt that it has the mantle to reach across diverse markets. ANDnetwork announced Wednesday that they had celebrated their 1 millionth hit (a hit does not represent a unique visitor).
Website: http://www.andnetwork.com
ANDnetwork provides much more than just Web banner advertising. ANDnetwork offers marketers and business owners a unique opportunity to introduce their brands to an affluent African market in a manner that is understood and appreciated.
Companies like South African Airlines, BMW, Sony and Mecer are enjoying sound brand loyalty in Africa due to accurately customized campaigns that focus on building and adding value to the lives of the communities.
The company says that its interactive Web advertising products are country and region specific to ensure effectiveness. With that, no two countries or regions on the continent will see the same adverts, unless the advertiser has requested it. This will ensure that adverts seen will remain relevant to the viewer/surfer at every log on.
"Africa is made up of a population of approximately 1.1 billion people with 16 million Internet users - of the 16 million Internet users we expect to attract 200 000 subscribers or 1 % of the market in our first phase," said Ralston E. Smith, Chief Executive Officer African News Dimension.
ANDnetwork says that it has turned the disadvantage of low Internet users in Africa into a plus for advertisers. "Due to the fact that, high speed Internet in Africa is mainly accessed by the Kings, Queens, Presidents and Rich people of the continent. The demographic of our viewers is that of a more affluent and techno savvy person living in Africa," said Smith.
Brand Marketers have been waiting to understand new ways of how to penetrate the African Continent, but until now there has never been a single channel that communicated beyond the borders of countries in Africa. ANDnetwork says that it is the channel that can do this.
Smith further urged multinationals to support ventures which do promote and empower Africa. He had this to say: Supporting Africans means supporting African ventures, their interests, where they go and everything they do. This will definitely be a good starting point."
ANDnetwork is published by African News Dimension a privately owned company registered in South Africa. Their website address is: http://www.andnetwork.com
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