Laura Betterly, coined the Spam Queen" in the Wall Street Journal denounces bulk e-mail as a tool for marketing.
Clearwater, FL (PRWEB) October 4, 2005 -- In a bold move, Laura Betterly, president of In Touch Media Group Inc. www.intouchmediagroup.com (ITOU.OB), denounced sending massive bulk e-mail in an article entitled Its 2005 - Email is Dead."
She asserts Now, you might be asking why I, who was dubbed the 'Spam Queen' in the Wall Street Journal three years ago, is even bothering to say anything about e-mail?"
Just to set the record straight, I have never advocated spam or sending spam."
One reporter said to me ‘Some people consider all bulk email as spam, what do you have to say about that? to which I replied, ‘Then I guess you'd call me the spam queen' as a joke."
I advocated email at that time as a very effective medium for small business, which because of its low cost lets small businesses level the playing field against big corporations."
She continues that legitimate e-mail isnt getting thru filters and the only signal" getting thru is the scams being sent from overseas or using illegal methods.
The simplicity is this—bulk commercial e-mail has gotten to the point where it isnt effective. We just dont do it anymore. Whats the point? It doesnt get a response, and we found people are overloaded with advertising messages and no longer willing to receive more, especially in their inbox, unless they specifically asked for it."
As a marketing professional, the only thing that should count for you at the end of the day is effectiveness. Bulk commercial e-mail has turned into the above, a bunch of unprofessional, ineffective scams."
In other words, Spam is a four letter word."
Her solution to the problem of generating web traffic for businesses is a combination of market research, design, search engine marketing (In Touch Media Group was just awarded the highest expert rating given out by Google), search engine publicity and sites like the recently launched www.pixelbay.org that drive traffic directly to her clients sites.
Ive been in the marketing game for many years, and finally weve found the tools we need to drive traffic to our clients sites"
For more information and media inquiries please contact:
Laura Betterly
CEO, In Touch Media Group, Inc.
Tel: (727) 465 0925
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
Contact:
Laura Betterly
CEO
In Touch Media Group, Inc.
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