ClickTracks, a Leader in Web Analytics Software for Marketers, Raises the Bar Again with Version 6

New tools help users turn web site traffic analysis into internet marketing insights.

We're taking the same data many other web analysis programs collect, but we're simply presenting it to the user in a fundamentally different, yet instantly intuitive way

Santa Cruz, California (PRWEB) October 5, 2005 -- ClickTracks, the recognized innovators in the field of web site traffic analysis, today announced the upcoming release of version 6 of their web analytics software. The company has won the ClickZ Marketing Excellence Award for Best Web Site Analysis Tool every year it has been awarded.

"ClickTracks 6 will quickly become the must-have tool for marketers, web developers and others who need robust visitor metrics," said John Marshall, ClickTracks' founder and CEO. "Having the ability to analyze both past and current use of web sites through an intuitive visual interface gives small- and medium-sized businesses the customer insights they're all looking for," Marshall said.

Instead of guessing the effectiveness or conversion rate of site changes or online campaigns, ClickTracks web analytics software helps marketing and design staffers literally see the way that visitors behave and interact with a site. "We're taking the same data many other web analysis programs collect, but we're simply presenting it to the user in a fundamentally different, yet instantly intuitive way," noted Marshall.

Key Features of Version 6
ClickTracks 6 offers unique capabilities not available in competitive products--all of the program's features are tied to ClickTracks' mission to help customers understand and act on web site traffic trends in both current and previous versions of their sites. The top four new features include:

Site Archiver: Capture your web site as it exists at a given point in time, and store it for future analysis. The site archiver can be manually launched or scheduled, and ClickTracks' compression technology reduces archived files down to 1/10 of the size of the original site.

Time Splits: Use ClickTracks' browser overlay technology to see visitor behavior on two different versions of your web site—on one screen. See your site as it was during two different time periods. Perfect for determining the result of site changes/upgrades, or proving to clients and managers that a suggested change has had the desired outcome.

A/B Splits: Much like Time Splits, ClickTracks A/B split functionality lets you visually compare different versions of your web site, simultaneously. The wizard interface makes it easy to set up and monitor which page or page element has the desired effect on your site visitors.

Funnel Reporting: Follow visitors (and specific groups of visitors who meet criteria you set) down the paths they take to the checkout page to see which pages are most effective at turning browsers into buyers. See funnel stages, exit/abandonment areas and additionally, which pages and sections are more influential to conversion.
Additional new features include:

Browser-based Reporting: Pre-analyzed data in an instant report that can be accessed from anywhere. Smart permission controls allow users access to only the reports you want them to have.

Scheduled Emailing of Reports: Set up which reports you want mailed, how often, to whom and when, and ClickTracks makes it happen.

Page-level Keywords: ClickTracks Navigation report now lets you to view all the keywords that lead to any given page.

Thumbnails and Page Titles: Mouse over the URL (or page title, if you prefer) to see a pint-sized version of the page before your eyes—without having to leave your report.

Parameter and Cookie stats: Put your URL parameters to work. Determine which product is most popular or which affiliate is the highest performing by accessing information youre already collecting.

The Version 6 release, available to the public on October 12, 2005, covers the entire family of ClickTracks products: ClickTracks Analyzer ($495), the company's entry-level analytics offering; ClickTracks Optimizer ($1195), mid-range web analytics with robot reporting and e-mail campaign tracking; and ClickTracks Professional (starting at $3495), robust metrics that include ROI tracking capabilities.

A/B Splits, Funnel Reporting, Time Splits and Site Archiving are only available in ClickTracks Professional. Visit http://www.clicktracks.com/6 to view a complete feature breakdown for each product. Hosted versions of each product are also available; pricing starts at $49. Visit http://www.clicktracks.com/products/pro/hosted.php for more information on hosted offerings.

About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site traffic was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks web analytics software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Optimizer, ClickTracks Professional, ClickTracks Hosted and BidHero by ClickTracks. For more information, please visit http://www.clicktracks.com or send e-mail to info@clicktracks.com.

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