New research from The Diffusion Group confirms that mobile video providers should avoid mass-market offerings and instead target specific content plays.
Dallas, TX (PRWEB) October 4, 2005 –- While research continues to suggest that there is a sizeable long-term market for mobile video content, the key to success in the early market is identifying the specific content and payment structures likely to appeal to early adopters. According to "Understanding the Market for Mobile Multimedia Devices & Services," The Diffusion Group's most recent primary consumer initiative, market segmentation and targeting will be critical for vendors hoping to profit in the early market for mobile digital video.
"As with any new entertainment technology, the success of mobile multimedia ultimately depends on the quality of content," said Michael Greeson, President of The Diffusion Group. "Securing a wide range of brand-name content is no doubt important for mobile video and has thus been the primary focus for service providers. The danger, however, is that focusing on breadth of content may dilute the quality of those efforts that stand the best chance of success. For example, only certain types of content will appeal to certain age groups, and only specific segments within these age groups are willing to pay for specific types of content. It's more than just a matter of offering interesting content - it's about offering the specific form of content most compelling to those most likely to pay for such services."
TDG's latest primary research initiative, "Understanding the Market for Mobile Multimedia Devices & Services," features August 2005 interviews with more than 2,100 US consumers regarding their usage of and interest in a variety of mobile multimedia platforms and services including mobile phones, portable multimedia players, and portable gaming devices, as well as a variety of associated services.
About The Diffusion Group (TDG)
The Diffusion Group is a consumer technology research and strategic marketing firm focused on the connected consumer and new media. Our mission is simple: to provide timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our Web site at www.tdgresearch.com.
Contact:
Andy Tarczon
andy@thediffusiongroup.com
469-287-8060
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