Raleigh homebuilder K. Hovnanian Homes continues to earn honors for its NewHome101 advertising campaign. The North Carolina Home Builders Association (NCHBA) recognized the company for several components of the campaign. NewHome101 directed many apartment renters, first-time buyers and move-up homebuyers in the Triangle area to its website, www.NewHome101.com. The campaign and site are designed to teach prospective buyers about the advantages of becoming a homeowner by providing an online guide for choosing and buying a new home.
Charlotte, NC (PRWEB) October 9, 2005 -- Homebuilder K. Hovnanian Homes in Raleigh was honored with three awards at the 2005 STARS Awards Gala. K. Hovnanian won a STARS Award for best brochure/direct mail piece for its NewHome101 campaign. The company also won two STARS “Outstanding Achievement” Awards for the campaign - best logo design for a company and best billboard.
The NewHome101 campaign, which helped lead the company to its best year in the Triangle area, has already brought the homebuilder 11 awards from local, national and international committees.
K. Hovnanian’s Newhome101 campaign and website, www.NewHome101.com, is designed to appeal to first-time and move-up buyers by revealing the advantages of buying a newly constructed, technologically enhanced home versus an older house. The site also educates users about the advantages of home buying versus renting.
The North Carolina Homebuilders Association (NCHBA) STARS Awards took place during the 21st Century Building Expo & Conference on Thursday, September 15, 2005 at the Westin Hotel in Charlotte. The awards show recognizes home building, sales and marketing professionals throughout North Carolina.
For more information about K. Hovnanian Homes in Raleigh, visit www.KHOV.com. For more information about NewHome101, call the K. Hovnanian Homes’ Raleigh Division at 919-462-0070 or visit www.NewHome101.com.
About K. Hovnanian Homes
Hovnanian Enterprises, Inc., founded in 1959 by Kevork S. Hovnanian, Chairman, is headquartered in Red Bank, New Jersey. The Company is one of the nation's largest homebuilders with operations in Arizona, California, Delaware, Florida, Illinois, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and West Virginia. The Company's homes are marketed and sold under the trade names K. Hovnanian Homes, Goodman Homes, Matzel & Mumford, Diamond Homes, Westminster Homes, Forecast Homes, Parkside Homes, Brighton Homes, Parkwood Builders, Great Western Homes, Windward Homes, Cambridge Homes, Town & Country Homes, Oster Homes and First Home Builders of Florida. As the developer of K. Hovnanian's Four Seasons communities, the Company is also one of the nation's largest builders of active adult homes.
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