According to search engine ranking provider www.servicewrap.net, misspells on a website are leading a new generation of internet shoppers to find websites they might not normally have come to know.
(PRWEB) October 13, 2005 -- Either deliberately placed by savvy webmasters or accidentally placed by companies not performing a thorough spell-check search engine rankings are now being attained, in a very different way.
How can misspells, a simple error when writing the text on a websites copy turn into profit for a webmaster? How can a simple mistake turn into one of the greatest marketing campaigns a website owner has ever undertaken? - Misspellings can attain more than any webmaster may ever thought possible according to search engine ranking provider, www.servicewrap.net.
Taking the phrase “learn a foreign language” as a prime example, a Google search for this phrase will currently return approximately 36 million results, a host of advertising sponsors and would take a long time to penetrate the top 10 results for such a competitive phrase, but as the websites found under the phrase “learn a foregn language” have found, there is a way to get to the top of Google, but in a completely different way.
The simple misspelling of “foregn” has achieved first page placement for many websites, and although a high search engine ranking is nothing without visitors being returned by it, a Google search for “foregn language” returns many advertises actually sponsoring this misspelling.
This leads to the question; if it is ok for a website to pay a search engine to advertise under a misspelling then should not the same website be able to use a misspelling to its advantage in the search engines?
Presentation and quality obviously play a key part in the answer to this question. Whereas a website that advertises for a misspelling can do so without any change to the quality of its text, a website that has deliberately placed misspellings on their page might be rejected by a potential customer should it be spotted upon a visit.
The balance needs to be addressed, in that should a website take advantage of search engine ranking positions that are achieved for misspellings that at the same time they do not damage the overall quality of their site simply to achieve that search engine ranking.
Another example of this is the search engine Google itself, a misspelling of “Gooogle” (an extra ‘o’) is reported by Yahoo Search Marketing’s Overture Tool as being searched for 1,704 times last month, with at least 1,000 more searches performed on a variety of other similar terms that are misspellings of the major search engines name.
To beg a question; the chances of achieving a high search engine ranking for the term “Google” would be almost impossible, but “Gooogle”, well, a lot more achievable but of course lot less visitors. The website needs to strike the balance over what is acceptable and what they are looking to achieve, but certainly another route to achieving an increase in visitor numbers, if not somewhat less than the conventional route.
For more information on ranking a website with correctly spelt terms visit www.servicewrap.net where search engine ranking, press release optimization and visibility campaigns can be tailored to the needs of each individual website.
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