Biotrue Inc., a San Francisco-based provider of data management solutions for biomedical research, announced today the opening of their European Sales Office in the Netherlands. Establishing a European Sales Office will allow Biotrue to reach out to European scientists and directly service customers in Europe. Official launch of Biotrue’s Collaborative Data Management System (CDMS) in Europe will take place at Biotechnica 2005, one of the major life science tradeshows in Germany, from 18-20 October in Hannover, Germany (Hall 3, booth F18).
San Francisco, CA (PRWEB) October 12, 2005 -- Biotrue Inc., a San Francisco-based provider of data management solutions for biomedical research, announced today the opening of their European Sales Office in the Netherlands. Establishing a European Sales Office will allow Biotrue to reach out to European scientists and directly service customers in Europe. Official launch of Biotrue’s Collaborative Data Management System (CDMS) in Europe will take place at Biotechnica 2005, one of the major life science tradeshows in Germany, from 18-20 October in Hannover, Germany (Hall 3, booth F18).
Antony Chiang, Biotrue co-founder and CEO, said, “We are very excited to be expanding our business opportunities overseas. We have seen great opportunities in the European marketplace, and opening our sales office will give us the means to capitalise on this interest and also give the European customers support in the best possible way.”
The new European Sales Office will be located in the Netherlands and will work very closely with TouchDown Biomarketing. TouchDown Biomarketing offers sales and marketing, technical and logistical support to life sciences companies to launch and support their products or services into the European market. “Potential customers in Europe have given us excellent feedback on Biotrue’s software solution,” noted Bas Hulshof, Ph.D., European business manager. “For example, cytometry core facilities, with multiple microscopes or flow cytometers, generate large quantities of data and struggle often with managing capture, storage and organisation of all these data. They will benefit enormously from the easy to use software solution Biotrue developed and will now have the added benefit of being able to purchase and receive support for Biotrue’s products in Europe.”
About Biotrue:
Biotrue develops effective solutions for managing the explosion of data in biomedical research. Biotrue’s premier data management product is the Collaborative Data Management System (CDMS). The CDMS is designed to simplify the capture, storage, and organization of all types of data, facilitate integration of raw data from instruments with analytical applications, and foster collaboration. The CDMS is in use at labs at leading research institutions, including the U.S. National Institutes of Health, Caltech, Duke, the J. David Gladstone Institutes, Harvard, Lawrence Berkeley National Laboratory, Stanford and the University of California, San Francisco. For more information, visit www.biotrue.net.
About TouchDown Biomarketing:
TouchDown Biomarketing bv offers operational management and support to technology companies that is necessary for the successful commercial introduction of innovative products into the European life sciences marketplace. With extensive business networks in Europe, USA and Japan, TouchDown Biomarketing has established a number of partnerships to provide the most optimal portfolio of services. For more information, visit www.touchdown-biomarketing.com.
Biotrue is a registered trademark, and CDMS and Collaborative Data Management System are trademarks, of Biotrue Inc.
© 2005 Biotrue Inc. All rights reserved.
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