Lightning Labels, one of the nation’s first all digital label printers, took delivery of a second HP-Indigo WS2000 digital printing press today.
Denver, CO (PRWEB) October 25, 2005 -- Businesses and individuals needing high quality custom labels on demand now have an even better answer to their needs. Lightning Labels, one of the nation’s first all digital label printers, took delivery of a second HP-Indigo WS2000 digital printing press today. The WS2000 is a state of the art digital press designed specifically for the short-run label market. Because traditional label printers have such high setup costs, often it is virtually the same price to order 1,000 or 10,000 labels. Lightning Labels digital equipment makes it economical to order labels in quantities as small as 500 labels.
Lightning Labels, founded by Peter Renton in 2002, is a different kind of label company. Renton decided right off the bat to focus on a segment of the label market that no one has focused on up until now. “There are a huge number of companies who want to order just 500 or 1,000 labels, but until recently these people have been ignored,” said Renton. “The beauty of digital printing is that setup is quick and easy, which makes it economical to do runs as small as 500 labels. You no longer have to order 10,000 labels in order to get a decent unit price.”
The WS2000 press from HP-Indigo can print high resolution labels in vibrant color quickly and easily. The quick setup is not the only advantage, the quality is actually better than most traditional label printers. Steve Smith, the president of Lightning Labels, said the quality surprises many people. “The expectation is that when you are ordering just a few hundred labels, you would have to compromise on quality,” said Smith. “Nothing could be further from the truth, you really are getting Rolls Royce quality but on a Volkswagen budget.”
Adding a second press will allow Lightning Labels to serve their customers even better. “We already have one of the fastest turnarounds in the industry,” said Smith. “With a second WS2000 we will be able to be even more responsive to our customers needs. Some days we have 10 different customers who all want their labels urgently. The second press will allow us to handle these peak demand periods with ease.”
Lightning Labels prints custom labels for a broad range of industries. Wine labels, candle labels, lip balm labels, water bottle labels – these are printed on a daily basis at Lightning Labels. With sales more than doubling each year since 2002, focusing on short run labels seems to have been a smart move.
Contact:
Peter Renton
(303) 695-0398
http://www.lightninglabels.com
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