Internet retail provider Nawtee Knickers announces success and expansion after raising funds and eyebrows for charity.
(PRWEB) October 29, 2005 -- Risking criticism from some quarters, four friends were determined to set up Nawteeknickers.co.uk in order to raise funds for cancer research and bring cancer awareness to young people.
Until now, few dared to venture into the area of Sensual Lingerie as a method of raising money -- fundraising was reserved to more conventional means, but there was no stopping these friends.
All four had personal experiences of cancer -- Verbita Kournikova, age 25, has battled cancer at a young age; Beverly Radcliffe, age 25, has been the care-giver for a young person with cancer; Lesley Courtney, age 39, has lost three close relatives in the past few years from cancer and Richard Scorer currently has a fiancée suffering from cancer and a relative who is terminally ill with cancer.
All four wanted to bring cancer into the forefront of young peoples' minds. Many of their young friends had not encountered cancer, felt awkward and frightened about the condition, and had never thought about donating. By founding the site they hope to not only raise cancer awareness and change attitudes but to also raise funds and offer support for those suffering from the disease.
One of the founders Verbita Kournikova said, “We wanted to do something different, we all decided lingerie would hit the spot, especially using the Internet as a sales tool, but we could never have imagined it would have proved so popular nor could we have imagined the difficulties we would face setting up the site.”
"Occasionally we found some blogs and bulletin boards had blocked the word ‘knickers’ making it hard to get our message across," explains Richard Scorer, Technical Engineer, "But we soon got Internet companies on our side, helping and supporting our cause.”
Verbita adds, “We could never have imagined the site would be so busy with over 35,000 hits in just a few weeks. Our main customers are men buying for their partners. We are intending to expand our range after Christmas by adding a large men's section and a range of romantic gifts in time for Valentines.”
“We are so busy, we have decided to open a new Internet retail site based in California to cover the United States of America and Canada,” Explains Beverly.
Nawteeknickers.com launches on November 14th and will be raising money for cancer research within the United States.
For more information about Nawteeknickers lingerie services, visit them on the web at www.nawteeknickers.co.uk.
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