Pixel advertising is not just a phase. Will Lucas believes that the concept behind the Million Dollar Homepage can be refined to create “a new generation of successful ‘Pixel Ad’ websites.” He explores the issues involved and explains how he has developed an idea that is useful and that offers a good return on investment for advertisers.
(PRWEB) November 1, 2005 -- Will Lucas is a university student in the UK and has long been an Internet entrepreneur with successful websites such as PhotoGalaxy.com (http://www.photogalaxy.com). Will was impressed by the success of Alex Tew’s Million Dollar Homepage and decided to look at whether or not the concept could be refined to create a new generation of successful ‘Pixel Ad’ websites.
The Million Dollar Homepage was a global phenomenon because it was a brilliant idea and the first of its kind. It instantly spawned hundreds of imitation sites but most of these will fail because they offer nothing new and nothing useful. However, Will believes that the ‘Pixel Ad’ concept is here to stay, “it is a brilliant way to sell advertising space and because it is fresh, users are looking at the ads and, more importantly, clicking on them. In the future I can see big websites selling pixel ad blocks rather than conventional banners.”
So how does Will plan to develop the concept? “The next generation of pixel ad sites will have to offer the user something more than just novelty and amusement value, they are going to have to be useful as well.” This principle formed the basis for Will’s own pixel-selling website, Pixel Directory (http://www.pixeldir.com). His concept combines a traditional internet directory with pixel ads.
“PixelDir.com will allow visitors to browse for pixel ads that interest them”, says Will. “This will not only make PixelDir.com useful for the user, but it will also greatly improve conversion rates for our advertisers. This represents a significant improvement to the Million Dollar Homepage model as click-throughs will no longer be quite such random affair!”
Will thinks it is unlikely that he will be able to sell pixels for $1 so he has opted for a more pragmatic figure of 20 cents per pixel. To get the website going he has decided to sell the first 100,000 pixels for 5 cents each, making a 10x10 block just $5.
Will is aware that a major consideration in starting a new pixel ad website is getting enough visitors to come to the site so that the advertisers get a good return on their investment. Will has therefore come up with a strategy to spend the first $100,000 he makes, purely on promoting the website and attracting more visitors. “The more money I make”, he says, “the more I am going to spend on advertising and hopefully this will create the kind of snowball effect we have seen with Million Dollar Homepage”.
Will is in his last year of university, if PixelDir.com is successful, he would like to use the money to start up his own internet company. “At the moment I plan to get a regular job after uni. However, I would love to start up my own internet company instead. The only problem is that I don’t have enough money to do that!”
For more information visit http://www.pixeldir.com
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