Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that Mountain States Health Alliance has selected Vocus public relations software to help manage and automate its public relations efforts.
Lanham, MD (PRWEB) December 2, 2005 -- Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that Mountain States Health Alliance has selected Vocus public relations software to help manage and automate its public relations efforts. Mountain States Health Alliance (MSHA) is a locally -owned and managed healthcare system based in Johnson City, Tenn., that provides an integrated, comprehensive continuum of care to people in 28 counties in Tennessee, Virginia, Kentucky, and North Carolina.
According to Ed Herbert, MSHA Vice President, the Mountain States Public Relations team had traditionally spent significant time and resources on manual processes such as cutting news clips and conducting in-house media research. The company selected Vocus PR software to manage its PR efforts, allowing the team to focus on more personal interaction with media representatives and other more cost-effective and efficient PR efforts.
“Vocus on-demand software for public relations is the most complete PR management software available, and the quality and depth of the Vocus media database is the best we have seen,” said Herbert. “We reviewed other products, but none were as comprehensive and cost-effective as Vocus. Not only do we have more and better information at our fingertips, we are creating more media coverage, generating reports to track our results and getting our word out faster than we ever imagined.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“More than ever, PR professionals are being asked to deliver greater measurable results,” said Rick Rudman, President and CEO of Vocus, Inc. “Throughout North America, Europe and beyond, Vocus software helps organizations of all sizes to fulfill that mandate.”
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit www.vocus.com or call 800.345.5572.
About Mountain State Health Alliance
Mountain States Health Alliance (MSHA) is a locally owned and managed healthcare system based in Johnson City, Tenn. Formed after Johnson City Medical Center Hospital, Inc. acquired six Columbia/HCA hospitals in Northeast Tennessee on September 1, 1998, it received its official name in January 1999.
Today, MSHA provides an integrated, comprehensive continuum of care to people in 28 counties in Tennessee, Virginia, Kentucky and North Carolina. This family of hospitals is fully accredited by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) and include: the Johnson City Medical Center, North Side Hospital, Johnson City Specialty Hospital, James H. & Cecile C. Quillen Rehabilitation Hospital, the Children's Hospital at JCMC, Woodridge Hospital, a service of JCMC, all in Washington County, Tenn.; Sycamore Shoals Hospital, Carter County, Tenn.; Johnson County Health Center, located in Mountain City, Tenn.; Indian Path Medical Center and Indian Path Pavilion in Sullivan County, Tenn; Blue Ridge Medical Management Corporation -- operating the First Assist Urgent Care centers, ValuCare Clinics and numerous primary care offices.
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