Cheap and effective gambling advertising at 'Pixel-Lotteries'.
(PRWEB) December 12, 2005 -- By now you have undoubtedly heard of the "MillionDollarHomepage" (http://www.MillionDollarHomepage.com) and the concept of pixel advertising. Since the launch of the site the exposure that it has been getting has sky rocketed. So what really lead to it's success?
Pixel advertising is a new unique approach to advertising. It provides the opportunity for individuals to advertise their product, service or website. The price is quite cheap if you think of it in the long term, as it is usually a one off payment for uploading an advertisement for 3-5 years. Just think about how much you would spend advertising your product or service on pay per click advertisements over the same period of time.
But money set aside, pixel advertising is a very inefficent method of advertising. Basically the visitors are presented with a large collage of adverts upon loading the site, which makes it very difficult to distinguish the adverts from one another. Another factor which makes pixel advertising inefficient is the fact that the site usually has no theme. Just looking at the "MillionDollarHomepage" for an example, there are adverts for poker, loans, magazines, dating services, hair experts etc... This lack of theme makes advertising on the sites like these very ineffective. People are visiting the site now out of curiousity and yes, it is generating a large amount of traffic but any traffic you do receieve through the adverts will be virtually useless.
Once the pixel advertising craze comes to an end the traffic to sites such as this will most likely plummet very rapidly. If you analyse the Alexa website statistics for the "MillionDollarHomepage" (http://www.alexa.com/data/details/traffic_details?q=&url=http://www.milliondollarhomepage.com) you can notice a steady decline in the traffic it is receiving. This said it is still receiving a large amount of traffic.
This is where "Pixel-Lotteries" comes in. The aim of this site is not to make quick money and generate a one off surge of traffic like some pixel advertising sites out there, but to generate targeted traffic in the long term.
As you may have guessed from the name, the site has a gambling theme. This allows the Pixel-Lotteries team to segment the internet users and specifically target the visitors they want, the gamblers. They are generating targeted traffic in many different ways, which other pixel advertising websites fail to do. This includes the use of advertisements on gambling related sites, link exchanges, the writing of gambling related blogs (for example http://www.All-About-Poker.blogspot.com), and the participation in gambling forums, as well as the usual process of submitting the site to search engines and directories.
In terms of SEO, advertising at "Pixel-Lotteries" provides a competitive edge over other sites as they provide a direct link to the url specified by the advertiser. Other sites redirect the visitors to ensure there is no "pagerank leakage". As the pagerank of "Pixel-Lotteries" increases in the future, the link purchased by the advertiser will become increasingly valuable.
All of this, together with their low affordable prices makes "Pixel-Lotteries" a valuable advertising resource for gambling related sites. To take a look at the "Pixel-Lotteries" homepage go to the url below:
http://www.Pixel-Lotteries.com
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