George Clooney and Geena Davis feted with fruit, not champagne or flowers.
Hollywood, CA (PRWEB) December 14, 2005 -- Edible Arrangements, the nation's leading purveyor of hard-carved, fresh fruit arrangements that resemble floral bouquets, today announced that its luscious products were the gifts of choice bestowed by E! News to celebrities receiving Golden Globe Nominations. E! News, which had formerly honored red carpet celebrities with bottles of Champagne or flowers, decided to forgo the usual to offer health-conscious stars this tasty, nutritious and stylishly elegant new gift concept.
Millions of viewers watched lucky recipients, including George Clooney, the cast of the TV show "Grey's Anatomy," Marc Cherry, Eva Longoria, Matt Dillon, Alanis Morissette, Will Ferrell, Geena Davis, and the cast of the TV show "My Name is Earl" as they spoke about receiving a Golden Globe nomination and were feted with fresh fruit "bouquets" from Edible Arrangements. The show aired December 13, 2005, at 7 pm and again at 7:30 pm Eastern and Pacific times. For clips of the stars receiving Edible Arrangements floral bouquets, please see http://www.eonline.com/On/Enews/index.html?fdnavnews2, then click on the TOP 5 video highlights on the right.
The arrangement given to the celebrities is called "Delicious Fruit Designs," spectacular bouquets overflowing with pineapple daisies, strawberries, grapes, cantaloupe and honeydew. Chocolate covered apple wedges were added to provide just the slightest bit of delicious decadence.
"We wanted to do something different this year beyond the usual Champagne or flowers to show our appreciation to the stars," said E! News correspondent Giuliana DePani. "I had recently seen one of Edible Arrangement's beautiful bouquets and fell in love with the unique concept. And of course, its scrumptious fresh fruit is just perfect for everyone in Hollywood who is so health conscious."
"Hollywood celebrities are on the cutting-edge of popular culture," said Tariq Farid, President and CEO, Edible Arrangements Franchise Group. "Our lovely bouquets are perfect for the growing awareness of the importance of fresh fruit in the diet. They are also spectacularly beautiful to behold, unseating the myth that somehow nutrition and glamour are somehow incompatible."
Edible Arrangements has 165 operating franchise stores across the U.S. and Canada, with eight new locations opening each week. A U.K. expansion will be launching soon. In the Los Angeles area, Edible Arrangements has stores in Arcadia, Glendale, Northridge, Pasadena, Saugus and Thousand Oaks. Stores are opening the week of December 20th in West Hollywood and Santa Monica. Additional locations will open in Burbank, Downtown LA, Simi Valley, Studio City and Westwood in early 2006. Edible Arrangements bouquets can be ordered by telephone or on the company's website, www.ediblearrangements.com, for same day delivery if ordered before 11 am, in addition to in-store orders.
About Edible Arrangements
Founded in 1999 and headquartered in Hamden, Conn., Edible Arrangements Franchise Group is the leading purveyor of luscious fresh fruit "bouquets" that artfully resemble their floral counterparts. The company's corporate store and rapidly expanding franchises (now numbering more than 250) hand deliver these wholesome and festive products across the U.S. and Canada. Arrangements can be ordered through the company's website, by telephone or at one of its stores. The company was ranked eighth in Entrepreneur Magazine's Top New Franchises in 2005. For more information, please visit www.ediblearrangements.com.
For more information, please contact:
Wendy Marx
203-445-2850
or
Hanna Lee
212-721-2090
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