DVDmarketer.com announced today that it is joining forces with Flo Multizine to create breakthrough entertainment/movie and viral marketing opportunities. The partnership combines DVDmarketer.coms expertise with DVD as a targeted, integrated marketing medium and Flos established reputation with trend-setting young male influentials.
El Segundo, CA (PRWEB) February 2, 2005 – DVDmarketer.com announced today that it is joining forces with Flo Multizine to create breakthrough entertainment and viral marketing opportunities. The partnership combines DVDmarketer.coms expertise with DVD as a targeted, integrated marketing medium and Flos established reputation with trend-setting young male influentials.
This is exciting news for movie and entertainment marketing campaigns targeted at male influentials. This is an innovative medium that speaks directly to that demographic, giving marketers targeted, integrated advertising opportunities. Flo combines DVD, CD, print, and online into one integrated package, which is a direct match to the media consumption behaviors of this target audience," said Brian L. Ring, President of DVDmarketer. Get Flo info at: http://www.dvdmarketer.com/flo.htm
Branded entertainment marketing messages placed in Flo can be integrated with programming content and delivered in multiple media formats. This demographic can smell corporate hucksters from a mile away. Flo has tremendous credibility as an indie publisher focused on delivering entertainment, albeit branded, to its loyal audience. That credibility translates into high pass-along rates and an unbelievably viral medium. We are proud to represent such a well-targeted publishing asset."
Since its first issue, Flo Multizine has quickly built a strong following with the elusive young male demographic. Get the full stats on Flos entertainment hungry audience at http://www.dvdmarketer.com/flo.htm.
Distributed where influentials shop—independent lifestyle, clothing, entertainment and action sports retailers nationwide—Flo appeals to its demographic on a personal level through its focus on youth lifestyle content. It covers music, extreme sports, movies, entertainment and video games using an approach that appeals to young males that want to be in-the-know.
Flo offers traditional advertising as well as a range of innovative marketing options. Movie and TV marketers can spotlight their properties in original segments, feature extended trailers/program previews/branded entertainment or sponsor a separate DVD menu for their property. Flo can reach influentials with a viral marketing campaign by integrating online video and marketing promotions that utilize the interactive features of DVD.
This is integrated, viral marketing in a box targeted directly at influentials," commented Ring. Entertainment and movie marketers can reach [young male influentials on a number of levels with one publication. The opportunities are endless. For entertainment marketers that are proud of their product, sampling is the best way to launch a strong campaign. Flo is an incredibly viral entertainment marketing vehicle."
For more information, or to request a media kit, please visit http://www.dvdmarketer.com/flo.htm or email info@dvdmarketer.com
About DVDmarketer.com LLC
DVDmarketer.com delivers high-impact, viral marketing solutions by exploiting the consumer popularity of DVD. Marketing executives can activate, amplify and extend any existing marketing initiative with a custom DVD marketing program thats innovative, integrated and interactive.
About Flo Multizine
Flo is the first and only publication of its kind, a multimedia magazine combining DVD, CD, print and online components. Flo currently distributes 80,000 free copies quarterly nationwide.
www.flomultizine.com
CONTACT INFORMATION:
Brian L. Ring
DVDmarketer.com LLC
(310) 220-3912
http://www.dvdmarketer.com
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