New programs from 7Search expand on effectiveness of contextual advertising and publishing
(PRWEB) February 2, 2005 -- New programs by leading pay-per-click advertising and affiliate network 7Search.com will expand on the effectiveness of the contextual marketplace with a program dubbed AccessoryAds (www.AccessoryAds.com).
AccessoryAd Advertising
By avoiding the semantic assumption model popularized by Google, the program lets advertisers select the categories under which they want their advertisement to appear, customize an ad for a specific audience and pay only for qualified clicks on their listings. "Advertisers are coming to the conclusion that it is simply not a smart business decision to pay for advertising in which you have no control over where the ad appears," said Pete Prestipino, 7Search AccessoryAds spokesman. According to the AccessoryAd website (www.AccessoryAd.com), AccessoryAds offer a lower cost per acquisition, lower bid prices and more targeted advertising.
AccessoryAd Publishers
Affiliate partners select a relevant category for their website, and the AccessoryAd system displays relevant, but non-competitive, advertising to the website's visitors. "One of the major problems with Adsense is that advertising can on occasion compete with existing page content or worse, it can display public service announcements that do not pay the publisher anything," said Prestipino. "Affiliates choose an appropriate category, and the AccessoryAd system associates advertising that makes sense to website visitors." AccessoryAds' affiliate program features auto-optimizing features (ads that receive the highest click-through rate are displayed with greater frequency), real-time reporting and the opportunity to be paid on a monthly basis at a lower payout point of just $25.
About 7Search.com
7Search.com is a leading pay-per-click search engine that provides sponsored CPC results for over one billion searches every month. For more information on 7Search.com and its array of services for online advertisers and web publishers, visit http://www.7Search.com.
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