Mark Amtowers new book offers marketing tactics for the worlds largest marketplace.
Highland, MD (PRWEB) February 1, 2005 -- Mark Amtower, founding partner of Amtower & Company, announces the release of his new book, "Government Marketing Best Practices." Based on the seminar of the same name, the book offers real-world marketing tactics that work in the worlds largest marketplace - the U.S. Federal government. The book represents years of researching what works in the vast B2G (business-to-government) marketplace. An interactive forum to discuss the new book and all aspects of the B2G market is available on the website at www.governmentmarketingbestpractices.com.
"Since 9/11, and the collapse of the overall economy, interest in the government market has risen dramatically," says Mark Amtower. "The federal, state and local government market represents 25% of the GNP, and the Federal government never spends less money, year to year. If you are a B2B vendor, and you are not in this market, someone is eating your lunch and getting ready to move into your house."
The seminar of the same name has been produced over 25 times around the United States. Over 700 people have attended Government Marketing Best Practices since the first session in March 2002, making it the most popular seminar ever produced by Amtower & Company, and quite possibly the best attended government marketing seminar ever.
"We designed this seminar to provide lots of information in a half-day format," Mr. Amtower explains. "The book 'Government Marketing Best Practices' presents the latest tactics that work in the government market, regardless of what you sell, and whether you are a novice or a pro."
About Mark Amtower
Mark Amtower is the founding partner of Amtower & Company, of Highland, Maryland. He is recognized as a leading authority on Federal marketing and consults with senior management in several companies on government marketing programs. He has consulted with hundreds of companies since founding Amtower & Company in 1985. His clients have included Apple, CDW-G, CompUSA, Dell, GTSI, Loral, Northern Safety, Northrop Grumman, and many others. Mr. Amtower is a frequent contributor to national business publications, frequently quoted in the Federal trade press and other business publications on matters relating to government marketing and is a popular speaker at various industry events.
The premier Amtower & Company seminar, Government Marketing Best Practices, was launched in March 2002 and has been attended by more than 500 companies and over 1,200 professionals. "Government Marketing Best Practices" published by Government Market Press and available at (website address). Complete information is available at www.GovernmentMarketingBestPractices.com.
Media Contact:
Mary Ellen Amtower
301 854 9493
meamtower@comcast.net
# # #
|
