Future Now, Inc. Co-Founder Celebrates 4 Year Run Marking Longest Running Column on ROI Marketing
Brooklyn, NY (PRWEB) February 4, 2005 -- Bryan Eisenberg, co-founder of Future Now, Inc., published his 200th column covering Online ROI Marketing for the ClickZ.com Network. The column, published since January 2001, is the longest running column discussing online conversion and results-oriented marketing tactics and techniques.
"Four years is an eternity in Internet Time," said Rebecca Lieb, executive editor of the ClickZ.com Network, "And Bryan has not lost the passion, drive or desire necessary to continue his outstanding contributions to the ClickZ.com community."
Online Conversion from Search to Sale to Satisfaction
ROI Marketing covers online conversion topics across the entire spectrum of internet marketing- including topics such as: search engine strategies, usability, web design, copywriting, persona development, customer retention and web analytic measurements. Some of his most popular articles include:
• How to Increase Conversion Rate 1,000 Percent
• Seven Ways to Boost Conversion Rates
• How to Choose a Web Analytics Solution
• Calculate Your Conversion Rates
• The ROI of Free
• 20 Tips to Minimize Shopping Cart Abandonment (2 part series)
• Web Analytics for Retailers (3 part series)
• Hyperlink to Persuasion
• A/B Testing for the Mathematically Disinclined
• The Golden Rule of Online Persuasion
"Bryan has a unique knack for taking hard to understand topics and simplifying them into digestible lessons," said Brent Hieggelke, vice president of WebTrends corporate marketing. "Sponsoring his column has been valuable for expanding the WebTrends brand and building awareness for our On Demand and Software solutions, particularly since Bryan is also an expert in working with products like ours."
Bryan remains passionate on the subject of Internet Marketing and plans to continue evangelizing his ideals on online conversion and persuasion architecture. "I'll keep writing for ClickZ.com as long as they'll have me", says Bryan.
Four Years Worth of ROI Marketing Columns Available Online
People and Businesses are still hampered by a lack of understanding about traffic generation, online conversion, user experience, and retention. Bryan shows readers precisely what they need to do to increase conversion and retention rates and how to milk the most out of every marketing dollar. New readers of his column and readers seeking back issues can view the full, four year archive of the column at: http://www.clickz.com/experts/crm/traffic/archives.php
About Bryan Eisenberg
One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques into website design and in all customer interactions. Bryan has been recognized by The Wall Street Journal, Forrester Research, Publish, Internet Advertising Report (IAR) Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Ecommerce-Guide.com & Internet Retailer for his thought leadership in the critical area of internet marketing, website development and design, and web analytics. Bryan is also one of the founders and chairman of the Web Analytics Association.
About Future Now, Inc.
Since 1998, Future Now specializes in training and consulting on how to increase the conversion rates of websites, landing pages, e-mail, and marketing campaigns so that prospects make purchases, subscribe, register, make referrals or accomplish whatever goals meet the client's business objectives.
For more information, press only:
Dave Cadoff
(877)643-7244
davec@futurenowinc.com
For more information on Future Now, Inc: http://www.futurenowinc.com/
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