CBAs subsidiary, Loyalty Marketing Group Inc., adds a full range of electronic marketing services, including dynamic web site design, email marketing and management and custom web application development.
(PRWEB) February 10, 2005 -- Building on its 29 years of direct marketing expertise, CBA has handpicked a team of professionals with strategic direct marketing, creative and technical skills, called Loyalty eMarketing Team (LMT).
Direct Marketing Know-How
Rob Bloom brings to LMT 14 years of diverse experience in all aspects of direct marketing, from graphic design and copywriting, to account management and campaign analysis. Rob is Vice President of Creative at CBA and has worked with clients in a wide range of industries, including The Actors Fund of America, PBS, National Geographic, AARP, DIRECTV, The Washington Online Learning Institute as well as various publications, museums and libraries.
User-Friendly" Design
Larry Stone is the teams award-winning web designer. Larry designs with the user in mind, creating an online experience that epitomizes the term, user-friendly." Larry has designed sites for non-profit organizations, retail and service companies and entertainment professionals. He is currently the lead web designer at enature.com, owned by the National Wildlife Federation. In addition to his electronic work, Larry also is a gifted illustrator whose work can be seen at his web site, http://www.larrystone.com.
Technical Expertise
Eirik Dentz brings technological expertise to the team, primarily building the infrastructure that makes web sites work flawlessly. Eirik currently provides technical web services to Local Initiatives Support Corporation (LISC) a large non-profit with 40 local offices throughout the US. Projects for LISC include, an opt-in eNewsletter system, online resource library user database, content management system and company intranet. Eirik is proficient with industry standard programming languages and is a master of detail.
The Teams current project is redesigning a web site for The Actors Fund of America (AFA.) The new database-driven site incorporates exciting technologies such as flash and video and is being built with an open source*" content management system that will give AFA staff members the ability to update site content quickly and easily, while keeping costs to a minimum.
The Actors Fund of America is the national organization that supports anyone who works or has been employed in the entertainment industry – from help with housing for the unemployed, to providing health insurance for those without coverage, clinics offering medical services and retirement facilities.
*Open source refers to software in which the source code is made available for use or modification to fulfill users or developers unique needs. Open source software is usually developed as a public collaboration and made freely available.
About CBA
Since 1976, CBA, an independent direct marketing agency, has been providing numerous industries with marketing strategy, creative and production services; lead generation for consumer mail order catalogs in food, fashion and interior decorating; circulation marketing and promotion for large and small magazines and newsletters; college alumni marketing and fundraising promotion; and on-line education.
In the nonprofit world CBA has served over 35 public broadcasting entities, public libraries, museums (such as MOMA and the newly opened National Underground Freedom Center in Cincinnati, Ohio), institutions like Brooklyn College, social action organizations like Consumers Union (publishers of Consumer Reports) and Friends of Animals, which protects domestic and wild animals from abuse and exploitation, the National Association of Railroad Passengers, advocating for more trains, faster and efficient service, and more destinations, among others.
CBAs subsidiary, The Loyalty Marketing Group, Inc. (LMG), provides incentive and recognition programs that help build relationships with members and customers. CBA also offers complete and comprehensive web development and e-mail marketing through its Loyalty eMarketing Team.
For more information:
Call Carl Bloom or Rob Bloom at 914-761-2800 or fax 914-761-2744
info@carlbloom.com
http://www.carlbloom.com
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Source: Carl Bloom Associates, Inc.
81 Main Street, Suite 101, White Plains, NY 10601
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