15,000 Square-Foot Urban Village" Houses and Presents Seven Brands
MINNEAPOLIS, MN (PRWEB) February 16, 2005 -– Hearth & Home Technologies is the world's leading producer and installer of hearth products (www.hearthnhome.com). Its family of seven brands offers a full array of gas, electric, and wood burning fireplaces, inserts, stoves, grills, mantels and more. The challenge? Effectively integrating brand communication in its tradeshow display. nParallel, the brand communication, merchandising strategy and display company, crafted an imaginative solution.
We sought a fresh start and selected nParallel to take over our existing booth properties and create a new design," says Wayne Terpstra tradeshow manager, Hearth & Home Technologies. They developed a practical plan to realize a remarkable design within our budget."
Our design consolidates seven booths into one pavilion and brings all the brands together," says Shawn King, nParallels director, creative strategies.
The 15,000 square-foot pavilion creates an urban village. At the entrance, a waterfall with flames at the base features graphics that introduce Hearth & Home Technologies and its seven brands, including Heat & Glo and Heatilator®. As visitors continue, they stroll along a city street where each brand has its own storefront. Adjacent to the storefronts, there are condos," which visitors can enter and see products in home-like settings. A clock tower provides a focal point for a town square at the center of the village, and a street café invites visitors to stop and talk with company representatives. Meeting areas on the second floor overlook the village scene.
Hearth & Home Technologies will debut the pavilion at the Hearth, Patio & Barbecue Expo, February 23-26, 2005 at the Georgia World Congress Center, Atlanta, Ga.
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company – a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
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