The Marketing Lab LLC is a new management consulting firm that specializes in strategic planning, marketing strategy and organization, brand communications and customer care.
Atlanta, GA / San Francisco, CA (PRWEB) February 18, 2005 -- Alan Boyer, a former corporate marketing executive for several Fortune 500 companies, today announced the formation of a management consulting firm that specializes in strategic planning, marketing strategy and organization, brand communications and customer care operations.
Boyer, former chief marketing officer at Atlanta Life Financial Group, has launched The Marketing Lab LLC, a Georgia-based company with offices in the Atlanta and San Francisco metropolitan areas. The Marketing Lab provides a brand of creative strategic thinking and implementation based on the best judgment, integrity and the combined 150 years of practical `marketing experience of the firms team of partners and network of consultants.
The Marketing Lab offers benefits to businesses, management consultants, venture capitalists, advertising/public relations firms and industry associations:
- Businesses gain access to independent advisers with extensive experience in assessing and aligning marketing organizations with the strategic direction of the company;
- Management consultants can expand their marketing expertise for their client engagements through a strategic partner;
- Venture capitalists can leverage interim executives to assist funded companies with activities associated with launching and marketing new businesses;
- Advertising and public relations firms can utilize the Counselor on Call program that provides consulting and project management services to assist their client teams; and
- Industry associations can offer their members consulting services from an experienced and trusted resource.
Many companies look in their rear-view mirrors to solve a range of business issues, allowing tradition and consensus to drive the strategic direction of the company," Boyer said. Albert Einstein cautioned against this approach when he said ‘the significant problems we face today cannot be solved with the same thinking as when we created them.
The Marketing Labs brand of creative strategic thinking, tools and methodology enable our clients to frame issues and solutions based on where the company needs to go."
The Marketing Lab includes a team of partners and a network of consultants that has worked with global companies, including Coca-Cola, SBC, CNN, Morgan Stanley, Wal-Mart, Spherion, Turner Broadcasting, Home Depot, Coldwell Banker, Grubb & Ellis and many others. The business environments have ranged from B2B and B2C, 40,000 to 10 employees, failing and succeeding, majority, African American and Hispanic. Other environments have included $20 billion to $100,000 in revenue, global and local, to merged and acquired, to divested, starting up and restructuring.
The Marketing Labs senior partners include:
- Boyer is managing partner of the firm: In addition to Atlanta Life Financial Group, Boyer has served in senior and executive positions at several Atlanta-based companies, including senior vice president of marketing and communications, Federal Home Loan Bank of Atlanta; vice president of global marketing communications, Equifax; and director of corporate marketing for First Data. He has also served in management positions at Coca-Cola, the Atlanta Committee for the Olympic Games (ACOG) and SBC Boyer has a master of science degree from Kansas State University and a bachelor of science degree from Lincoln University of Missouri. Boyer is a member of the Georgia State University Marketing Executive Round Table and Board of Advisers of the Southeast Flower Show.
- Lisa Brown: Brown is a partner in the firm and manages the firms West Division in the San Francisco metropolitan area. Brown has 20 years of experience in corporate communications and marketing management, including a comprehensive background in all aspects of editorial, advertising, public relations, promotions and event management. She has held key national positions with Marcus & Millichap Real Estate Investment Brokerage Company, Grubb & Ellis Company and Coldwell Banker Residential Real Estate Company. Brown has also managed projects with corporations and trade organizations, including Alain Pinel Realtors, California Title, Colliers International, Morgan Stanley, National Association of Industrial and Office Properties, Princeton Capital, Qcorps Residential Services, Trumark, and Society of Industrial and Office Realtors. Brown holds a master of science degree in mass communications from San Jose State University as well as a bachelor of science degree in journalism and mass communications from Kansas State University. Brown is a member of the National Association of Industrial and Office Properties (NAIOP).
We are highly creative, strategic and hands-on consultants and implementers," Boyer said. We collaborate with our clients to develop and implement a plan of action to allow our clients to focus on the day-to-day operations of their businesses.
We have a passion for original thinking and are currently working with several retail, financial services and information technology clients, bringing together strategic business practices and solutions to create forward-thinking organizations."
For more information, please visit the company on the Internet at www.themarketinglab.net.
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Media Contact:
Alan Boyer, Managing Partner
678-360-2779
aboyer@themarketinglab.net
Client Contact:
770-428-3745
info@themarketinglab.net.
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