Minneapolis, MN (PRWEB) February 24, 2005 -- http://www.marketingstudies.net/r/ – Rok Hrastnik, author of the new RSS marketing e-book, Unleash the Marketing & Publishing Power of RSS," is warning marketers that email may no longer be an effective form of delivering information to customers.
According to DoubleClick, only 34.3% of all e-mail messages are ever opened. AOL currently blocks 75% of the 2 billion e-mail messages received daily and sends another 4% – 7% to the bulk folder.
Email marketing is dead," said Chris Pirillo, a keynote speaker at the Blog Business Summit. Conversion rates are decreasing, blacklists continue to grow, and we have to pay for white-listing services."
Since RSS feeds promise 100% delivery and are not susceptible to SPAM intrusion, there is no wonder that 6 million Americans read RSS feeds.
Unfortunately most marketers still don't understand RSS or how to use RSS news feeds to substantially improve their bottom-line," said Rok Hrastnik. Businesses can actually start publishing and marketing with RSS today with minimal, if any, costs or investments whatsoever."
RSS is used to provide items containing short descriptions of web content together with a link to the full version of the content. This information is provided as a file called a RSS feed which can be retrieved almost instantaneously by news reader web sites and feed reader software.
Effective content delivery to end-users is just one of the many benefits of using RSS for marketing and publishing purposes. RSS also offers marketers improved search engine ranking and increased traffic generation through content syndication and linking.
RSS will become a critical tool for marketers, yet today most marketers still 'don't get' it," says Alex Barnett of Microsoft UK. This guide is exactly what is needed to close this knowledge gap. Its the most comprehensive Ive seen on using RSS as a marketing tool."
For more information on how to use RSS feeds for improved online communications and marketing ROI, marketers are invited to visit http://www.marketingstudies.net/r/
As a special offer, order Unleash the Marketing & Publishing Power of RSS," within the next 5 days and youll receive a $10 discount on your purchase at http://www.marketingstudies.net/r/
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