Industry veteran, Gary Wright, will share techniques for successful direct marketing programs on Big Business Marketing for Small Business Budgets".
(PRWEB) February 24, 2005 -- Direct marketing industry veteran, Gary Wright, to discuss how to create and execute successful direct mail campaigns on Tuesday, March 1, 2005 at 2PM Eastern (11AM Pacific) on the VoiceAmerica Business Channel. He will be the featured guest on Big Business Marketing for Small Business Budgets" hosted by author and consultant, Jeanette McMurtry, and business leader, John Cooper.
Gary Wright, Chairman, CEO and Founder of G.A. Wright marketing, one of the leading direct marketing and fulfillment companies in the U.S., will discuss some of the critical steps toward creating direct marketing campaigns that get noticed and acted upon. He will also share insight as to how companies of all sizes can use this powerful medium to build lasting relationships with customers.
According to Wright, successful campaigns are those that incorporate knowledge, accountability and partnership" the guiding principles behind all of G.A. Wrights work, and the foundation for the companys international success.
Gary is one of the industrys best," said host McMurtry. It is exciting to be able to share his insight and expertise with our listeners. His approach to direct marketing helps businesses achieve their goals while learning more about their customers. As a result, many are able to generate returns that exceed the industry average."
To access the show, listeners need to log on to http://www.business.voiceamerica.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861. Archives of past interviews are also available On Demand at http://www.business.voiceamerica.com/
Each week John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers, and a culture that brings customers back for life. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts. More information about Big Business Marketing for Small Business Budgets" can be found at http://www.mcmurtrygroup.com/ and http://www.westernwaysmarketing.com/
For more information about G.A. Wright, please visit http://www.gawright.com/ G.A. Wrights services include market research, strategic planning, advertising, promotions, and fulfillment.
About The McMurtry Group
The McMurtry Group is a full-service marketing agency located in Colorados Vail Valley, specializing in helping businesses of all sizes gain a competitive edge through affordable and innovative strategies for capturing customers lifetime value. Client services include strategic planning, public relations, direct marketing, graphic design, web site development, and advertising. Principal, Jeanette McMurtry, is the author of Big Business Marketing for Small Business Budgets" (McGraw-Hill 2003), talk show host, and presents frequently at national conferences. For more information, please visit http://www.mcmurtrygroup.com/ or call 970.328.5625.
About Western Ways Marketing
Western Ways Marketing, based in Grand Junction, Colorado, shares leading practices in marketing and leadership for businesses of all types. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his clients customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. He can be contacted via www.westernwaysmarketing.com or 970.255.8289.
About SurfNet Media Group, Inc.
SurfNet Media Group (OTCBB:SFNM) (http://www.surfnetmedia.com/) is an online media company and originator of the pioneering online VoiceAmerica Network (http://www.voiceamerica.com/) which produces and distributes over 100 programs weekly on its flagship, business and health/wellness channels. SurfNets objective is to capitalize upon the phenomenal growth of Internet online listening, personal mobile devices and advertising by becoming a leader in the creation, aggregation and delivery of online entertainment content via 21st century digital devices (laptops, MP3 players, PDAs, smart phones) to affinity groups and other targeted communities around the world. In addition to live broadcasts, all SurfNet Media Group will soon be adding services to enable the downloading and podcasting of shows onto MP3 players, PDAs, smart phones, and other portable digital devices.
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