Despite a lagging economy, a new Integrated Marketing firm, Lead Dog Communications, provides strategic marketing services to 12 clients and two charities in its first year.
Charlotte, NC (PRWEB) February 24, 2005 -- Lead Dog Communications (LDC), an Integrated Marketing firm specializing in shaping corporate identities and developing innovative communications programs, announced today that in its first year 12 companies selected the firm to enhance their communications outreach. With a team that offers more than 65-years of combined experience, LDC provided innovative marketing strategies and services to emerging companies including, Fox Run at Orchard Park, PayService.Com, Dream Designs Photography, Custom Land Design, Clubfurniture.com, N8 Systems, Ethan Allen Interiors of Western New York, Rowing Girls Press, Trot.org, Expense Controls, Inc, RoadWarriorHome and Pagano, Wilson, Thomarios & Gilissie.
We are really excited about the success of LDC, as well as the results we have achieved for our clients on a national and a local level." said James Abt, president of Lead Dog Communications. We have been able to build a very healthy client base, mostly through word of mouth, by meeting and exceeding customer expectations. We look forward to building on that base as LDC continues to grow in its second year."
LDC provided services to clients ranging from strategic counsel on communications issues to creation of conference presentations, resulting in: extensive coverage in a wide-range of publications from The Charlotte Business Journal to Inc. Magazine, inclusion in industry analyst reports, speaking opportunities and recognition of excellence via prestigious awards.
LDCs depth of knowledge, not only in marketing, but in emerging technology markets as well, made them the best choice to develop and execute PayService.Coms communication program," said Fred Germuth, president of PayService.com. With LDC, it is like having a complete marketing staff that is invested in the success of my company, but at a cost that is much more appropriate for my budget."
LDCs efforts also translated into significant business result for clients ranging from significant increases in customer acquisition and revenue to exceeding sales goals and developing reselling partnerships as a result of increased market awareness.
LDC has significantly impacted our business through the development, enhancement and execution of Fox Run marketing initiatives," said Pat Szarpa, director of Marketing for Fox Run at Orchard Park. At this critical stage of our evolution, LDCs understanding of our business and their communications expertise have helped us exceed our sales goals."
LDC also provided their services to two charity events in the last year, through their satellite office in Buffalo, New York. In December, 2004, LDC organized a free holiday party in Western New York (WNY) for more than 300 family members of military men and women serving overseas. WNY sponsors donated gifts, food and entertainment for the event, which LDC coordinated. The holiday party was covered by a majority of the local broadcast, radio and online media. .
LDC was also involved with the production and promotion of the Dog and Cat-baret," organized by Buffalo-theater performers to benefit animals in need of care and shelter in the City of Buffalo. The event raised nearly $7500 and received extensive media coverage as a result of LDCs involvement.
2004 LDC Clients Business and Communications Highlights:
Fox Run at Orchard Park (Lifecare Retirement Community – services: core messaging, website development, media relations, eMarketing and writing projects) – received extensive coverage by local media and exceeded business goals with the sale of more than 50% of all units and 70% of the units required for groundbreaking.
PayService.Com (Software/Expense Management Automation – services: core messaging, media/analyst relations, and writing projects) – founded in 1999, the company almost doubled its customer base in 2004 alone.
Dream Designs Photography (Fine Art Photography – Donna Kelly – services: core messaging, website development, media relations, eMarketing and creation of core marketing collateral) - Donna Kelly was only the third woman ever selected to be a featured photographer by OneModelPlace.com, the worlds largest modeling and photography online community. DDPs incoming business leads have increased 1200% since working with LDC.
Custom Land Design (High-end Landscape Design and Installation – services: core messaging, website development, creation of marketing collateral, media buying and ad design) – recognized record revenue in 2004, and a 700% return on their investment in LDCs services.
Clubfurniture.com (Online Retailer of NC-Manufactured Furniture and Accessories – services: media relations, marketing collateral creation and awards submittal) – the companys emergence as a market leader was recognized through their inclusion in Inc. Magazines list of 500 fastest growing privately-owned companies, coverage by 30 media outlets, including five feature articles. Also, a finalist for another prestigious technology award - winners have yet to be announced.
N8 Systems (Software/Business Process Definition – services: company product launch – core messaging, media/analyst tour, presentation and marketing collateral) – secured important third-validation quotes from analysts and the companys launch was covered by leading industry and technology media.
Ethan Allen Interiors of Western New York (Retailer – services: event coordination and media relations) – received coverage in more than 15 broadcast, radio and print stories for an event promoting their participation in a home remodeling television show.
Rowing Girls Press (Childrens Books – services; core messaging: website development, media relations and creation of marketing collateral) – received numerous positive reviews and extensive media coverage for the launch of their first book, My Mommy Rows." RGP has recognized a 300% month-over-month increase in sales.
Trot.org (Portal/The Saddlebred Information Source – services: strategic counsel, core messaging, website development and creation of marketing collateral) – substantially increased membership and site hits, leading to a 70% increase in revenue from advertising.
LDCs team of senior communications strategists, with more than 65 years of combined experience, provide a full array of integrated marketing services to help establish clients as market leaders, including; Strategic Counsel, Identity and Messaging Development, Media/Analyst Relations, Business Intelligence, Website/Logo Development, Speaker Placement, Tradeshow Support, Media Buying/Advertising Campaigns and Direct Mail and Core Marketing Collateral Creation.
For more information on how LDC can help lead your company to the head of the pack, go to www.leaddogcom.com, or call 704-333-8544.
About Lead Dog Communications
Lead Dog Communications has more than 65 years of experience shaping corporate identities and developing innovative communications programs to further your business goals. Our proven methodology immediately enhances your communications outreach as we help to establish and sustain you as a dominant market force. We listen to your challenges and analyze your assets. We work hard to develop a deep understanding of the dynamics of your industry, and we clearly and compellingly articulate your story to key industry influencers. Most importantly, we offer a team of award-winning strategists, an aggressive approach and streamlined best practices to maximize the impact of your communications investment. For more information about LDC go to www.leaddogcom.com, or call 704-333-8544.
All company or product names are trademarks and/or registered trademarks of their respective owners.
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