Innovative arts and entertainment organization Gen Art takes its online presence to the next level with a new custom-built e-business module created by events industry Web applications developer eRSVP.
New York, NY (PRWEB) February 7, 2005 -- eRSVP, a leading provider of Web-based events registration, payments processing and information management solutions for professional events planners, has deployed a new online e-business module for Gen Art, the New York-based arts and entertainment production and promotion organization.
Designed to integrate smoothly with the member relationship management features and events registration tools eRSVP developed for the Gen Art website previously, the new technology component completes the capstone phase of the development project, providing a comprehensive content management system with a customized set of applications to further enhance Gen Arts online operability. These include:
• infrastructure for managing, disseminating and rapidly updating the site with rich media such as digital video, audio, animation and photos;
• targeted email marketing and other new communication tools for attracting and engaging new members, customers, advertisers and guests;
• synchronized e-commerce capabilities to identify, optimize and process new revenue streams; and
• website architecture to support a decentralized events management process that will scale up as the organization grows.
The new online system allows us to further extend Gen Art in a digital direction thats ideally suited to our events-oriented business," according to Adam Walden, President of Gen Art. We strive to provide a seamless, consistent, sophisticated, forward-looking brand experience to the entire Gen Art community. With the continuing innovation from eRSVP, we can now provide that experience more effectively than ever before," he said.
For affinity-based organizations such as Gen Art, the dynamism and interactivity of the Web is a natural fit," remarked Ajay Arora, co-founder & CEO of eRSVP. It creates an entirely new operating paradigm and really changes the way they approach their core mission of serving their members. Gen Art is one organization that really ‘gets it, and for that reason were very pleased to work with them," he said.
About Gen Art
Gen Art is the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. With offices in New York, Los Angeles, San Francisco, Miami and Chicago, Gen Art produces more than 100 events annually, ranging from week-long film festivals, to massive star-studded fashion shows, DJ competitions, art exhibitions, multi-media events and much more. For more information, visit http://www.GenArt.org.
About eRSVP
Founded in 1998, New York-based eRSVP specializes in Web-based events registration, payments processing and value-added information services for affinity-based organizations and professional events planners. Its event response management tools create an instant Web presence for clients, enabling online invitations, confirmations, e-commerce transactions and scheduling, plus sophisticated campaign management, custom report generation, survey creation and data analysis tools. For more information, visit http://www.eRSVP.com.
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