Public demand for the Poncho that Martha Stewart wore when she was released from prison last week has continued to grow. Lion Brand Yarn, today released a version of the poncho pattern for knitting enthusiasts. This follows the crocheted version of the pattern, which was released late last week.
Manhattan, NY, (PRWEB) March 17, 2005 -- Lion Brand Yarn today released the Martha Stewart inspired poncho pattern for knitting enthusiasts. The free, crocheted version of the poncho pattern was downloaded from the LionBrand.com Web site over 118,000 times in the first 72 hours that it was offered online, making it the most popular pattern ever offered on their Web site.
The original poncho that Martha Stewart wore when she was released from the minimum-security prison in Alderson, W. VA, was crocheted by fellow inmate Xiomaro Hernandez. Public demand for a knitted version of that now famous poncho, inspired Lion Brand Yarn to release the free pattern today.
"The free crochet pattern is being downloaded from our Web site at about 25,000 to 30,000 copies a day." said Ilana Rabinowitz director of consumer marketing for Lion Brand Yarn. "We expect theknitted version to be just as popular."
Both the crochet and knit versions of the Martha Stewart inspired "Coming Home" poncho can be downloaded and copied for free from the Lion Brand Yarn Web site at http://www.LionBrand.com
About Lion Brand Yarn
Lion Brand Yarn Company, at 127 years old, is Americas oldest hand knitting yarn company. Founded in 1878, the company began operation in New York City and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highestquality product, service and inspiration. Its web site, www.lionbrand.com offers over 500 free patterns, as well as instructions to teach people to knit and crochet. The site includes patterns in French and Spanish.
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