Having made its mark in the world of online sports betting, internet gambling's number one news source to lead the way in online poker and European sports betting coverage
Miami Beach, FL (PRWEB) March 20, 2005 -- Watch out world! Sports911.com is coming, bigger and badder than ever before. The popular online sports and betting web publication looks to aggressively enter a new - and for them - uncharted territory, focusing on Euro sports and gaming coverage in addition to online poker.
"These are market segments that since our start in September 2000 have been widely ignored by us," commented Christopher Costigan, founder and President of Sports911.com. "I'm a firm believer in starting off slowly and meticulously in order to engineer a product that remains true to its core market. As such, we've been able to hone our craft in a very specific sector - that being online sports betting news and information. Now that we have built a solid niche within this respective community, Sports911.com must position itself to encompass a much broader scope."
And that broader scope includes one of the hottest phenomenons on the planet today, internet poker and poker in general in addition to the European sports and gaming scene.
"Over this next quarter we will crank up our online poker and European gaming coverage another notch, this includes extensive profiling of companies Sports911.com deems to be leaders in both sectors. On average we anticipate devoting at least 25% of our daily news coverage to internet poker and European gaming whereas Sports911 in the past focused almost entirely on the North American sports betting arena."
Already, Sports911.com is beginning to build a following in some European countries.
Recent stats show the Netherlands to have the third largest concentration of Sports911 readers after the United States and Canada.
"This is significant," explained Costigan. "Over much of 2004, the United States made up a large chunk of our readership. Because we are such a popular site among online gambling industry professionals, Costa Rica always ranked as the nation with the second largest readership base coming to Sports911.com. Costa Rica is where much of the internet gambling industry is located, with over 100 offices spread throughout that country's capital of San Jose. Canada has since surpassed Costa Rica while the Netherlands are neck and neck."
Other countries where Sports911.com readership is prevalent include: The United Kingdom, Germany, Italy, France, Belgium, Austria, Denmark and Sweden. Australia, Mexico and Japan also represent a decent percentage of Sports911 readers.
"We've already addressed the European market and the rest of the world for that matter by providing regional sports and gaming news that interests them since the start of the year. Before, we didn't have the resources to cover either the European sports gaming market or online poker."
As part of the new marketing strategy, Sports911.com has been working closely with Bluff Magazine publisher, Eric Morris, whose company regularly supplies poker articles while Sports911 actively promotes Bluff Magazine to its online readers.
"It's very important for us to develop positive synergies with who we consider to be the leaders in other market segments," Costigan said. "Eric Morris is considered a leader in the world of gaming and poker publications so having a solid relationship with his organization gives us a tremendous jump start to tackling what we considered once unfamiliar territory. Our web publication already works closely with other big name gambling and sports portals as well as elite media firms that help build a more broader reader base for the Sports911.com web site."
Traditionally, Sports911 has prided itself on offering original internally produced content. With online poker and Euro sports gaming, the web publisher will rely heavily on tapping into externally generated material from a variety of respected sources.
"The key difference being this material will serve to compliment everything else we already produce in-house," Costigan explained. "Unlike the majority of other media outlets, Sports911 operates around the clock and offers a wider mixture of content that appeals to poker and Euro sports enthusiasts alike, therefore providing a more centralized source of information. And because Sports911.com is often referred to as the "National Inquirer of online gambling" we anticipate serving their hunger for entertainment and scandal as well."
Entertainment and scandal is what Sports911 often does best. The web publication is no stranger to the world of international sports scandal, having already made a name for itself last year through its extensive - and sometimes over the top - coverage of a reported affair between soccer superstar, David Beckham, and two other women, most notably Sarah Marbeck. During a few day period, Sports911.com was the most searched for web site on the net.
www.sports911.com will also feature tools and strategies to help poker players in addition to regular news features.
About Sports911.com
Sports911.com is recognized as the leader in online gambling and sports betting information around the world. As a portal begun in 2000 dedicated exclusively to covering internet gambling, Sports911.com has since expanded into various other arenas that has since led to a tremendous surge in readership over the past year. Sports911.com provides all the latest celebrity betting props and exotic wagering opportunities.
For more information visit www.sports911.com.
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