iProspect's Entire Paid Search Team Qualified to Manage Pay Per Click Advertising Campaigns for the Search Engine Marketing Firm's Fortune 500 Clients
Watertown, MA (PRWEB) March 29, 2005 -- Search Engine Marketing Firm iProspect today announced that nine of its employees have received certification as Google Advertising Professionals. This encompasses iProspect's entire paid search team, who each passed the Google Advertising Professional Exam and met other requirements in order to achieve Googles recognition as a qualified and tested AdWords professional.
In addition to demonstrating their proficiency with the Google AdWords program, the members of iProspect's paid search team also utilize iProspect Search Engine Bidding Agent (iSEBA) technology to manage and globally optimize the pay per click advertising campaigns in both Google and Overture for the search engine marketing firm's Fortune 500 clients.
"We've managed pay per click advertising campaigns for our clients for over five years," said iProspect President Robert Murray, and we are pleased that the creation of the Google Advertising Professionals Program has given our paid search team members the opportunity to demonstrate their knowledge and expertise against an independent industry standard. Weve known from speaking with industry analysts, as well as with our clients, that our iSEBA tool is one of the most sophisticated bid management solutions offered by any search engine marketing firm, and now its great to have the people who provide our professional services around it acknowledged as well."
To qualify as Google Advertising Professionals, each employee was required to pass Google's exam to prove his or her skill at managing AdWord campaigns, to manage at least $1,000 in Google AdWords spending for clients, and manage client AdWords campaigns for at least 90 days.
iProspect provides a complete suite of search engine marketing services to its roster of Fortune 500 clients. In addition to pay per click advertising management services utilizing automated bidding technology, the firm also provides paid inclusion management services – including OSMX feeds into Yahoo!s database of search results as an Overture Site Match Ambassador, natural (or "organic") search engine optimization (SEO) services, Web analytics via WebTrends 7 On Demand, and the industry's only website conversion optimization and conversion enhancement service.
The firms patent-pending iSEBA technology optimizes the use of a marketers budget across the entire set of targeted keywords – a methodology known as "global campaign optimization." Global campaign optimization produces results that are superior to bid management methodologies which optimize on a keyword-by-keyword level. iSEBA is also an objective-based tool that enables clients to select to have campaigns optimized by their choice of results: traffic, conversions, return on advertising spend, cost per acquisition, etc.
Members of iProspect's paid search team rely on their experience and expertise to provide recommendations on the development and implementation of their clients' pay per click advertising campaign strategies, research and select the appropriate set of targeted keywords, help craft the creative for clients' paid search ads, help analyze campaign results, perform A/B testing, and offer recommendations to optimize campaign results.
About iProspect
iProspect® is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through iProspect's suite of search engine marketing services. The search engine marketing firm has earned distinction as a two-time Inc. 500 and Deloitte & Touche Fast 500 fastest growing company in America. Located in Watertown, Massachusetts, iProspect was also Winner of the 2004 ClickZ Award for Best Search Engine Marketing Firm. For further information, visit the company's website at http://www.iprospect.com.
Contact information:
Colleen Reed Sears,
Media Relations Manager,
617-923-7000 x1203
csears@iprospect.com
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