Word-of-mouth marketing is often regarded as an afterthought, but this often misunderstood marketing tactic is powerful for all products in any marketplace.
Milwaukee, WI (PRWEB) March 30, 2005 -- Word-of-mouth marketing is often regarded as an afterthought, but this often misunderstood marketing tactic is powerful for all products in any marketplace. 800-CEO-READ, a leading supplier of business books nationwide, is a proud sponsor of the Word-of-Mouth Marketing Summit 2005; a unique event on a unique topic. Around three hundred people will be attending the two day event in Chicago, March 29-30. 800-CEO-READ compiled a library of books on word-of-mouth marketing.
"Creating Customer Evangelists" by Ben McConnell, Jackie Huba
The authors believe that word-of-mouth is more than a product launch tactic; that it should be your company's strategy.
"The Anatomy of Buzz" by Emanuel Rosen:
How buzz works, what creates buzz and how to make it work for you.
"The Influentials" by Ed Keller and John Berry
This tells you how to find the people you are looking for; the people who will talk to and influence others.
"The Secrets of Word-of-Mouth Marketing" by George Silverman
Silverman believes the best thing is to accelerate the purchase decision process by connecting customers with prospects.
"The Tipping Point" by Malcolm Gladwell
Enough said.
"Purple Cow" by Seth Godin
Word-of-mouth starts with a remarkable product or service. The key word is remarkable. People often mistake remarkable to mean amazing. Seth tells you remarkable is creating something someone wants to talk about and tell someone else.
"Unleashing the Ideavirus" by Seth Godin
This book proved its own point.
"Diffusion of Innovations" by Everett M. Rogers
This is the theory title in the set. This is the ultimate textbook on diffusion, but has been updated with current cases.
"The Cluetrain Manifesto" by Dave Weinberger
Markets are conversations.
"Brand Hijack" by Alex Wipperfurth
This book discusses what happens when you allow your customers to take over the marketing of your product.
WOMMA is the official trade association for the word of mouth marketing industry.
800-CEO-READ is regarded by both publishers and authors as experts on the topic of business books. For more information please visit www.1800ceoread.com.
WOMMA is the official trade association for the word of mouth marketing industry. Please visit www.womma.org.
Contact:
Maryke Burger
800-236-7323 x 235
mburger@800ceoread.com
Andy Sernovitz
312-335-0035
WOMMA@yournextmeeting.com
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