Ever Wondered If You Could Track How Many Times A Video Commercial Was Watched? Video Solutions From KOTW Enables Advertisers To Know How Many Times Any Given Online Video Ad Was Watched.
Clearwater, FL (PRWEB) March 31, 2005 -- KOTW, a broadcaster of enterprise video solutions has what it takes to track how many minutes any online streaming video was viewed.
With KOTW's solutions, a streaming video of any length can be placed on any web page and viewed instantly without waiting for it to download or buffer first. The same video can also be placed in any email message which plays immediately once the email is opened. Multiple videos can also be included in a "container" within an email message, offering the recipient a selection from which to choose.
According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an online video ad.
"We provide advertisers with a measurable method of delivering their clients' products and services to the business world and consumers alike" said Michael Murray, President of KOTW. "Each year millions are spent on print, radio and television ads without ever knowing if the intended target ever saw the ad. By enabling advertisers to track how many times a particular online ad was viewed increases the effectiveness of advertising expenditures" he added.
As the demand for internet video commercials rises, more products and services will be offered directly to consumers. "In the case of our video emails, since the videos are not email attachments, people are less concerned about viruses and more likely to open them. And, since there is nothing to download, all videos arrive as small text files which do not compromise hard drive storage space." cited Murray.
KOTW also offers live video broadcast in a 640X480 format. Other applications include training, customer service compliance, concerts and much more in a standard 320X240 format.
As internet accessibility migrates to faster connection speeds, industry experts feel that consumers are ready to visit internet websites for products advertised on television and KOTW appears to be poised to be a major player in the online video market.
About KOTW Inc.
Michael Murray, a computer programmer with 28 years of experience and one of the first ISPs in Pinellas County, Florida created KOTW which specializes in providing enterprise video solutions such as:
- High Quality Internet Broadcast (640 X 480)
- Web Conferencing - up to 20 participants
- Web Meetings - up to four participants.
- Video Recording Studio
- Video On Demand
- Web Seminars
- Video Email
To view samples of KOTW's videos, visit http://www.kotw.net or contact:
Adrian Da Silva
KOTW.NET
727-458-2154
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