The fact is most businesses don't know how to advertise. Not in the newspaper, not in magazines and not in the yellow pages. This is the first book in several years that has addressed how to advertise in those particular mediums. A great book for the new entrepreneur or the business owner that hasn't had much success with advertising in the past.
(PRWEB) April 6, 2005 -- In working with over 2,000 businesses across 136 different industries Mike Winicki has learned that most businesses sit back and wait for customers and prospects to come to them rather than going out and aggressively marketing like they should be. Consequently the large chain stores, big-box retailers and service conglomerates are taking market share from independent businesses at an alarming rate. The result causing him to write his first book titled, Killer Techniques To Succeed With Newspaper, Magazine and Yellow Pages Advertising, which shows how virtually any business can make advertising be a money-making investment rather than a unnecessary expense.
Mike says, It got to the point where I was sick of hearing business owners and managers saying that advertising doesnt work— and thats just plain wrong. Advertising does work but you need some guidelines and some understanding on how to do it the right way because the wrong way will just cost you a lot of money."
Mikes book sells for only $14.95 and can be ordered through his website at http://www.bignoisemarketing.com. For questions you can email Mike at Mwinicki@yahoo.com or call him at 716-373-7980.
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