Marketing public relations firm uses publicity program to "ring the phone off the hook"— almost tripling sales activity within six months of inauguration.
(PRWEB) April 4, 2005 -- Power PR, Inc., an industrial marketing public relations firm located in Torrance, California, today releases news of its most recent marketing publicity success: a projected increase of 50-100% in bookings over the previous fiscal year for a manufacturer of solar-powered water circulators. The fact that these gains accrued during the firm's traditionally slow time of year further confirms the effectiveness of a business to business marketing strategy based primarily on PR.
"We already have as many open orders by March as we had for all of last year," says Joel Bleth, President of Pump Systems, Inc. in reference to his SolarBee product. "In terms of the number of units, we will double what we did last year."
Manufactured at the company's headquarters in Dickinson, North Dakota, the SolarBee is a solar powered water circulator that is placed in lakes and estuaries to provide an environmentally friendly solution to controlling harmful blue-green algae. In bodies of water where these units are used, water clarity increases greatly and fish and other aquatic life thrive.
Yet, orders for this innovative solution trickled in slowly when the product was first introduced five years ago. While initially skeptical about trying business to business marketing, Bleth ultimately responded to a two year campaign by John Elliott, President and Founder of the Power PR public relations firm, to assure him that marketing publicity could unleash the huge sales potential for SolarBees.
"I am a very hard person to sell, but John worked on me for two years, calling and asking, 'How's it going?'" says Bleth. "He was very patient and just checked back every six months. I'm glad he did, because working with his team has been wonderful."
Power PR initiated a business to business marketing program for Pump Systems in September of last year, subsequently writing and releasing three, feature-length stories that explained the technology behind the SolarBees. The positive results have been rolling in ever since.
"Since we started with Power PR, the pace of sales activity in the first three months of this fiscal year is double or triple the pace of last year at this time," says Bleth. "Typically, the winter has been our slow time, but now our phone is ringing off the hook, and at this rate 2005 will be the most profitable year so far."
"Your publicity is helping us reach our market in ways that we couldn't have before," continues Bleth. "For instance, an article that appeared in a Canadian trade magazine generated a call from some homeowners on Lake Champlain. We had been working with both the U.S. and Canadian government regarding this lake, but we hadn't gotten very far. But these homeowners who saw the article will now get involved and push that project along."
Power PR has placed more than 15,000 business to business marketing articles since 1994. Contact them at 3711 Lomita Blvd., Suite 200; Torrance, CA 90505; (310) 787-1940; or visit www.Powerpr.com.
Contact:
John W. Elliott
Power PR, Inc.
(310) 787-1940
fax (310) 787-1970
press@powerpr.com
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