Pay Per Click advertising on goWholesale vertical search engine increases total sales and repeat customers for DollarDays International
Washington, DC / Phoenix, AZ (PRWEB) April 18, 2005 -- Vertical search engines such as goWholesale (www.goWholesale.com) are delivering on the promise of generating higher quality traffic with better Return on Investment (ROI) through Pay Per Click (PPC) advertising. Through its comprehensive tracking and analysis, DollarDays International, a premier Internet-based wholesaler of retail goods to small businesses and local distributors, has found its PPC advertising campaign on goWholesales vertical search engine consistently generates higher increase in its core customer base of small retailers and demonstrates higher ROI than all search engines.
PPC search engine advertising has generated the best ROI of all advertising channels, and marketing dollars allocated to PPC advertising on goWholesale consistently lead to new transacting customers on a daily basis. goWholesale provides DollarDays with higher conversion rates than other search engines which directly increase the overall sales for the company.
goWholesale is an important PPC search engine connecting wholesale buyers with DollarDays," said Marc Joseph, president of DollarDays and author of The Secrets of Retailing…How to Beat Wal-Mart." We have seen a significant increase in conversions since launching our goWholesale PPC campaign."
The quality of traffic from goWholesale is targeted and demonstrates ongoing value in growing a long-term customer base for DollarDays. As an industry specific search engine, goWholesale targets DollarDayss core customer group of independent stores and other small businesses that seek a consistent supply of wholesale inventory. In fact, a high percentage of new customers acquired through goWholesale become repeat customers of DollarDays.
We have helped our clients achieve a high ROI in acquiring new business customers using PPC search engine Internet marketing," said Asad Haroon, General Manager of goWholesale. As goWholesale continues to grow, the benefits to DollarDays and other clients will continue to reflect an increase in transacting customers, overall sales, and brand awareness."
About DollarDays International
DollarDays International is the leading wholesaler that helps small businesses to compete against larger enterprises by offering more than 25,000 high-quality goods at prices close to those at which large chains purchase. A support system for entrepreneurs, DollarDays helps small stores to complete with big chains on both selection and price. DollarDays small storeowners can order goods - ranging from decorative items and clothing to personal care products and greeting cards - as well as employ various proprietary technologies to create seasonal departments and marketing materials. www.dollardays.com
About Liquidity Services, Inc.
goWholesale is a division of Liquidity Services, Inc. The company and its divisions enable government agencies, businesses and financial institutions to market and sell surplus assets and wholesale goods using innovative online marketplaces, business-to-business product sales and marketing expertise, PPC search engine internet marketing, and value-added logistics and fulfillment services. The privately held company is based in Washington, D.C. and employs 285 people. Visit www.liquidityservicesinc.com
Media Contacts:
Julie Davis
goWholesale
202.467.6868 ext 234
julie.davis@liquidityservicesinc.com
Amy Goldsmith
DollarDays
310.440.0646
agoldsmith@gkcommunications.net
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