Sylvester Stallones Instone has announced that Renos Joey Gilbert, star of NBCs The Contender," will appear in the companys latest print advertising campaign. The announcement establishes Gilbert, a three-time national champion, four-time all American, and world-ranked professional boxer, as a spokesperson for the new nutrition company which launched its product line last spring.
(PRWEB) April 21, 2005 -- Sylvester Stallones Instone has announced that Renos Joey Gilbert, star of NBCs The Contender," will appear in the companys latest print advertising campaign. The announcement establishes Gilbert, a three-time national champion, four-time all American, and world-ranked professional boxer, as a spokesperson for the new nutrition company which launched its product line last spring.
Gilbert, who is referred to by his fellow Contenders as Baby Stallone," will be appearing in Sylvester Stallones Instone national advertising campaign alongside acting legend and Rocky" star Sylvester Stallone. The combination of Stallone and Gilbert will help introduce a broad range of consumers to Instones nutritional products. The print ads will break in April and May of 2005, in health and fitness magazines nationwide, including Sly magazine, NPC News, Muscle & Fitness and Flex. Joey and Sly are a perfect match," said Chief Marketing Consultant Vince Andrich. This partnership underscores Instones commitment to connecting with all ages of consumers, who want to look, feel and perform better."
Instone provides sports nutrition and diet products to support a wide variety of health and fitness goals. Im very excited to represent Sylvester Stallones Instone, because it is committed to providing its consumers with the best that nutritional science has to offer." stated Gilbert, I share Slys passion for helping people use the right health products and training techniques to achieve strong, athletic, healthy physiques - whether theyre in the professional boxing ring or at home working out in the garage."
This is a major opportunity for Gilbert, who is being propelled into fame on NBCs The Contender. Gilbert has recently been recognized as one of the Americas most versatile talents. In addition to being a world ranked boxer, Gilbert is also a law school graduate, attorney, sports agent, businessman, model, TV personality, and sports commentator. Joey Gilbert personifies the qualities that so many consumers of nutrition supplements aspire to – hes a world-class competitor, well educated, and incredibly disciplined. Thats a winning combination, whether youre talking about a professional boxer, an attorney, or the spokesperson for a nutrition company," said Sylvester Stallone.
www.joeygilbert.com
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