Your website can get referenced as a side benefit of participating in Yahoo Search Marketing service. The competitor AdWords service from Google does not provide such a benefit.
Berkeley, CA (PRWEB) May 5, 2005 -– DomainMart, a leading provider of domain-name and search engine advisory services, announced today the launch of a new service to assist advertisers in valuing the impact of Yahoo Search Marketings unique advantages.
Having your domain name referenced by major sites increases your ranking on search engine keyword search-results. Your website can get referenced as a side benefit of participating in Yahoo Search Marketing (formerly Overture.com) marketing service. The competitor AdWords service from Google does not provide such a benefit.
When you advertise your site through a pay-per-click (PPC) search engine, such as Google AdWords or Yahoo! Search Marketing, your ad can be displayed not only on the search engine result page, but also appear on affiliates sites. However, search engine spiders cannot read Googles ads, while Yahoos text ads are easily identified. Thus, the content of Yahoos ads, not Googles, get included in the various search engine databases.
Participating affiliates in Yahoos program include CNN.com, WallStreetJuornal.com, and WashingtonPost.com.
For your ads to be referenced, they need to be relevant to content on affiliate sites. Without relevant content, there would be no relevant webpages for search engines to spider. Obviously, the more the number of relevant articles to your ad content and keyword, the more the referencing.
The service extends the scope of our advisory services that assist websites choose between AdSense and Yahoo! Search Marketing" says Alex Tajirian, President and CEO of DomainMart.
About DomainMart
DomainMart is an industry leader in providing domain-name secondary-market services, including appraisal, leasing management, escrow, parking, valuation, and protection since 1996.
For more information, please visit http://www.domainmart.com/news/opinion_Yahoo-referencing.htm or contact:
Tom Saitori, Marketing Specialist
DomainMart Inc.
e-mail: TomSaitori@DomainMart.com
Tel: +1 (415) 905-4234
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