Artisan and craft jewelry makers often find the business side of selling can be a challenge. Dr. David A. Weiman, psychologist and marketing director of Lapidary Journal and Step by Step Beads has created a seminar on CD that teaches the secrets of successful jewelry marketing and selling.
(PRWEB) May 13, 2005 -- For most jewelry artisans, creating beautiful jewelry is what they love to do … not being a salesperson" for their own work.
But no one knows their designs better than they do. And that means it is essential for hobby and craft jewelers who want to sell their work effectively to also learn how to tell their "selling story" to the right people: The ones who are looking for one-of-a-kind, handcrafted jewelry.
Introduction to Marketing and Selling Jewelry is an audio CD seminar that teaches artisan and craft jewelers the psychological side of marketing and selling jewelry.
Created by Dr. David Weiman, a licensed psychologist and Marketing Director of Lapidary Journal, the world's oldest gem and jewelry arts magazine, the program teaches:
Setting Goals: Jewelers learn the hidden" reasons why goal-setting is so important for success. they'll also find out how understanding their basic goals will impact their marketing and selling decisions.
Business Planning: Why a business plan — and one thats simple to put together — can save them from making costly mistakes.
Market Research: Simple but effective questions to ask customers to learn their likes, dislikes, jewelry preferences and more.
Marketing Techniques: The most effective techniques for marketing and selling jewelry and how to apply them.
Personality Factors: How does personality style impact what kinds of marketing activities someone will enjoy most? The segment teaches how to identify and make use of natural preferences.
Bonus Track - Pricing: Pricing jewelry is one of the most difficult tasks of being an artisan jeweler. And many jewelry makers under-price their jewelry. This segment teaches what important factors need to be considered when pricing jewelry effectively.
Based on Dr. Weiman's 20 years of experience in marketing, and as a psychologist, the CD seminar combines these two fields to teach listeners how to effectively market and sell their jewelry based on sound psychological principles.
The audio CD course Introduction to Marketing and Selling Jewelry is $29.95 plus delivery and is available at www.marketingjewelry.com.
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