Market Share Forecaster is an Internet-based service that gives companies an independent viewpoint on the most critical elements of a business plan. The service provides a time-tested approach that helps companies to more quickly and accurately forecast sales, forecast market share, and forecast pricing.
Cary, N.C. (PRWEB) May 16, 2005 -- Market Share Forecaster, from MarketShareCentral, Inc., is an online service that enables companies that sell products and services in the business-to-business marketplace to more readily get an expert independent forecast of sales, market share, and pricing. These are the key elements of any companys business plan. They need to be available in a timely and accurate fashion, and they must be as unbiased as possible. This holds true for initial business plans and business plan updates necessitated by changing market conditions," said Robert Sevio, President of MarketShareCentral, Inc.
Market Share Forecaster was developed over several years by analyzing the performance of real companies of all sizes in business-to-business markets. A key consideration in its development was that it had to take a practical approach to determining sales, market share, and pricing. Now Market Share Forecaster is available at www.marketshareforecaster.com. The company's testing has shown that users of Market Share Forecaster that are familiar with their markets can forecast sales, forecast market share, and forecast pricing in less than 30 minutes.
Bob Clapper, President, Saros, Incorporated, said, "Market Share Forecaster provides a streamlined no-nonsense way of determining market potential for our products and services. It looks at company strengths in a meaningful fashion, relative to other players in the market. The bottom line is that it guides you to favorable market opportunities and away from the unfavorable."
Janet Flynt, President, Safety Requirements, Inc., said, "Market Share Forecaster uses a common-sense approach that any businessperson would easily recognize as meaningful for evaluating market potential. If you need guidance with your market evaluation input, the help is clear and succinct and you can see that it is based on real business experience. When you are done, you are confident that you have a more realistic picture of market viability."
One very important and unique feature of Market Share Forecaster is its ability to forecast a pricing ratio that the forecasting company should employ against its leading competitor to achieve its forecast of sales and market share. Not only does the pricing ratio capability account for pricing required in new/high growth markets, it accounts for pricing required in displacement markets, where to make a sale, a competitors product must be displaced. The company is a leader in analyzing markets from the viewpoint of these two basic market types.
Company executives, business planners, venture capitalists, product managers, sales directors, entrepreneurs, market planning consultants, and business school students will use Market Share Forecaster to get an independent viewpoint on business plan potential. To find out more about Market Share Forecaster you can go to www.marketshareforecaster.com.
About MarketShareCentral, Inc.:
Since 1995 MarketShareCentral, Inc. has provided market evaluation software and services to companies of all sizes worldwide. MarketShareCentrals solutions are focused on enhancing business planning decisions. A key part of the companys business strategy is to build strategic partnerships with technology companies that can help to deliver first-class Internet-based services to businesses worldwide.
Editorial Contact:
Robin Lee, robin@marketsharecentral.com, (919) 469-0535
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