Kalena Jordan aims to become the search industry's first online "Agony Aunt".
(PRWEB) June 1, 2005 -- A new blog authored by well-known search engine expert, Kalena Jordan, was launched today.
Dear Kalena... http://www.searchenginecollege.com/blog.htm is a daily search engine advice column launched today by industry expert Kalena Jordan.
Kalena has been optimizing the web sites of clients for the past nine years, to help them achieve more traffic from search engines. Together with other well-known search industry colleagues, last year she founded the highly successful Search Engine College (SEC) http://www.searchenginecollege.com, an online training facility offering courses in search engine optimization and other search engine marketing subjects.
With her profile as an expert in the field and as tutor for SEC's search engine optimization training courses, Kalena is constantly being bombarded with questions about search engines and search engine marketing.
I am constantly being asked the same questions by SEC students and confused webmasters about how to make their sites search engine friendly", she says.
I spend a considerable amount of my free time researching and answering these questions, so I thought, why not share this information? Why not blog it and become the official agony aunt of the search industry? So Dear Kalena... http://www.searchenginecollege.com/blog.htm was born."
The Dear Kalena... advice column is aimed at a wide target audience, including marketing executives responsible for promoting their company's web site via search engines, small business owners wanting to learn how to market their own web sites via search engines and student trying to learn how to optimize web sites for search engines in preparation for starting their own SEO business or applying for a job in the lucrative search engine marketing industry.
In fact, anyone with a burning question about search engines or the search industry in general is encouraged to email Kalena via kalena@gmail.com and she will blog the question and her answer.
As far as I'm concerned, no question is too easy or too tough", she says. "While the majority of questions I'm able to answer from the top of my head, some days I'll find a question that will have me stumped and I'll need to spend some time researching. But bring it on! Any day I get to learn more about this industry is a good day".
Kalena is expecting a lot of questions about risky search engine optimization techniques or "spamdexing" methods to be discussed in the column. She hopes to educate readers about the risks inherent in using such tactics and to shed light on methodologies deemed more acceptable to search engines, based on webmaster guidelines published by the search engines themselves.
Im tired of seeing innocent companies get burned by unscrupulous firms claiming to be search engine marketing gurus and artificially inflating their link popularity via dodgy link farms or promising to submit their sites to 50,000 search engines. These are nothing more than backyard cowboys who play Russian Roulette with their clients sites", says Kalena.
Unfortunately, this industry is full of such firms who propagate myth and legend by publishing information that is misleading, deceptive and often downright false. No wonder webmasters are confused when it comes to search engines. With the amount of incorrect information floating around out there, it is extremely difficult for newcomers to sort out fact from fiction. Im hoping my advice column will address this imbalance".
Kalena is now accepting your search engine questions via email: kalena@gmail.com.
About Search Engine College
Search Engine College (SEC) http://www.searchenginecollege.com is an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. SEC is owned by Web Rank Ltd and managed by well-known search engine optimization industry expert Kalena Jordan. Kalena teaches the SEO Starter course (SEO 101) and the SEO Advanced course (SEO 201) and supervises all other classes. All classes are run in conjunction with experienced tutors specialized in various aspects of search engine marketing and well-respected in the industry.
About Kalena Jordan
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S.
With her in-depth knowledge of Internet marketing techniques and several years experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company Web Rank http://www.webrank.biz in 1999.
As well as being Co-Founder of SEC, Kalena is Director of Studies and Tutor for all SEO courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.
Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the SearchEngineWatch Forums and a regular contributor of "how to" articles currently syndicated in hundreds of search related newsletters, websites and e-books. Kalena is the author of The Search Light newsletter http://www.high-search-engine-ranking.com/free_newsletter.htm, the popular Search Engine News Blog http://www.high-search-engine-ranking.com/search_engine_news_blog.htm and the Dear Kalena... http://www.searchenginecollege.com/blog.htm search engine advice column.
For further enquiries or information contact:
Kalena Jordan
Director of Studies
Search Engine College
Phone / Fax : + 612 6655 9216
http://www.searchenginecollege.com
Email: kalena@gmail.com
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