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L.A. Shopping Hot Spot Celebrates Anniversary With a Facelift

Celebrity and designer shopping hot spot, Jewel Box Frames, under goes remodel and leaves long-time clients pleasantly surprised.

Santa Monica, CA (PRWEB) June 24, 2005 -- Have you heard the buzz? Westside residents, local designers and celebrities are buzzing about Jewel Box Frames' facelift. Last month this ten-year-old Santa Monica boutique under went a complete remodel, and long-time clients stopping in for their summer bags, lotions, garden accessories and the season's latest jewelry, are pleasantly surprised by the new look. The 'new' Jewel Box is more spacious and a bit more inviting with its sea grass carpet, creamy yellow walls, antique ceiling fans and 100-year-old Egyptian doors turned-tables, which make an ideal space to lay out artwork and shop for frames.

Jewel Box Frames has long been a hot spot for celebrities, top interior designers and galleries with its eclectic mix of frames, exotic skincare lines, handcrafted jewelry from hot designers (like Lee Angel, Wasabi and others), chandeliers, custom mirrors and decor accessories from local and European designers. "We've been welcoming Hollywood's elite for many years now," says storeowner Deborah Lotz. "Both seasoned celebrities and today's newest stars are attracted to our diverse combination of classic style, unique products and intimate atmosphere." Today, the new charming interior has the public rediscovering this old gem and its array of chic and vintage merchandise. "I love how our new look is drawing people to the neighborhood as I don't think most Angelenos realize what a great community, and little shopping corner, this is," says Lotz. "Thanks to our devoted clients, who value our commitment to superior service and search for one-of-a-kind quality pieces, Jewel Box Frames has become one of Los Angeles' premier destinations for fine framing, home accessories and gifts."

About Jewel Box Frames
Jewel Box Frames is a sister company to Jewel Box Platinum Inc., a multifaceted company that provides residential & corporate framing for the entertainment industry, various restaurants, hotels, galleries, artists and designers. They are also the music industry's leading designers of the most original Gold and Platinum record plaques for today's hottest musicians and record labels. They offer a full range of service including custom framing, decor tips, gift baskets, corporate gifts, on-site consultations and personal shopper services. Over the years, Lotz has donated hundreds of hours and materials to the City of Hope and the Juvenile Diabetes Research Foundation, two charities close to her. Jewel Box Frames is located at 3100 Wilshire Blvd. in Santa Monica and is open Monday thru Saturday from 10AM to 6PM and by appointment. Call (310) 828-6900 or visit jewelboxframes.com for more information.

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Kendra Lee
LEE & CO.
310-740-1126
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