PPCQuants.com introduces a new service that assists advertisers in optimizing and managing their pay-per-click (PPC) advertising.
Berkeley, CA (PRWEB) July 26, 2005 – PPCQuants.com announced today the launch of a new service that assists advertisers in optimizing and managing their pay-per-click (PPC) advertising.
PPCQuants uses quantitative analytical techniques to optimize PPC advertising returns. The service includes the following components:
* Determine the optimal bid/rank for each of your keywords
* Use a quantitative portfolio optimization approach to allocate your budget among the relevant keywords
* Manage PPC bids
* Provide monthly reports
* Actual return on investment (ROI)
* A statistical measure of performance
* Expected ROI
* Value at Risk (VaR)
"Companies advertising online are demanding not only better ROI, but a more accurate measurement of performance," says Alex Tajirian, President and CEO. "Adopting tools from financial portfolio management improves performance and provides transparency," adds Tajirian.
About PPCQuants:
PPCQuants, a DomainMart.com company, is lead by professionals with extensive experience in financial portfolio management and valuation. They are leaders in providing analytical and quantitative tools to online advertisers and ad agencies.
For more information, please http://ppcquants.com/ or contact:
Tom Saitori, Marketing Specialist
PPCQuants
Tel: +1 (415) 905-4234
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