Jupitermedia is offering a complimentary online seminar to inform and educate Direct Response Television (DRTV) and Search Engine Marketing (SEM) professionals about the profound impacts of DRTV on SEM. The webcast will highlight the fact that DRTV advertising has an enormous impact on branded search engine query requests, as well as validating a number of issues involving the allocation of sales and expenses for both mediums.
Saint Petersburg, FL, (PRWEB) July 27, 2005 –- Jupitermedia is offering a complimentary online seminar to inform and educate Direct Response Television (DRTV) and Search Engine Marketing (SEM) professionals about the profound impacts of DRTV on SEM.
This event features SEM industry leaders Chris Sherman, Associate Editor of SearchEngineWatch.com and President of Searchwise, Paul Soltoff, CEO of SendTec and Tim Daly, Director of Marketing and Strategy of SendTec. The three speakers will detail the significance of search as a DRTV response channel, its branding effects and marketing analysis considerations to include in cost-per-response calculations. SendTec recently published ground breaking research that will be presented.
This event is a must attend for any DRTV or SEM professional. Learning from case studies presented by experts in the industry is an excellent opportunity to expand your knowledge and understanding of a relatively recent phenomenon," said Soltoff. Given the relationship between DRTV and SEM, there are both cost savings and response increase opportunities on the table for most direct marketing advertisers. This is very exciting data."
The top-level findings highlight the fact that DRTV advertising has an enormous impact on branded search engine query requests, as well as validating a number of issues involving the allocation of sales and expenses for both mediums. Failure to understand the effect of DRTV on search and allocating properly can result in search performance metrics appearing better than they actually are; and DRTV performance metrics fairing worse than they actually are.
The Effects of DRTV on Search Engine Marketing" webcast will take place Thursday, July 28 at 2:00 pm EDT and is free to attend. Interested participants can register for the webcast online by visiting http://www.jupiterwebevents.com/webcasts/sendtec_july28.html. Duration of the event is approximately one hour and includes a question and answer session. Furthermore, SendTecs research on this topic can be obtained prior to the webcast by requesting a whitepaper at http://sem.sendtec.com.
About Jupitermedia
Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot Images, Photos.com, HemeraImages.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates five distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; ClickZ.com for interactive marketers; and Graphics.com, for creative professionals. JupiterWeb properties include more than 170 Web sites and over 170 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes:
JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Search Engine Strategies and IT Service Management Forum.
About SendTec
SendTec (www.sendtec.com) is a full service direct marketing company specializing in Internet customer acquisition and DRTV advertising. We have the skill sets and seasoned marketing professionals to drive ROI-centric, scalable results. We are a new bread of agency, technology enabled and 100% accountable to achieving objectives. We have extensive multi-disciplinary skills in-house to help clients acquire, retain and build profitable, long-term relationships with their customers. To over 100 national clients, SendTec provides comprehensive Internet Advertising and DRTV Services including performance-based Internet media and DRTV media buying. We have a full suite of Internet and DR tracking systems including the only Patent-pending DRTV to Internet tracking service. SendTec, Inc. is a subsidiary of theglobe.com, Inc.
Safe Harbor
This press release may include forward-looking statements related to theglobe.com, Inc. and SendTec, Inc. that involve risks and uncertainties, including, but not limited to, risks and uncertainties relating to integration of newly acquired businesses and assets, product delivery, product launch dates, the Internet, development and protection of technology, the management of growth, our ability to compete successfully against established competitors with greater resources, the uncertainty of future governmental regulation (particularly as it pertains to the Internet ) and other risks. These forward-looking statements are made in reliance on the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these and other factors that could affect theglobe.com's future results and business plans, please see the Company's filings with the Securities and Exchange Commission, including in particular our Registration Statement, as amended, on Form SB-2 and our Annual Report on Form 10-KSB for the year ended December 31, 2004. Copies of these filings are available online at http://www.sec.gov. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially and adversely from management expectations.
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