Improvements in on-page advertising enable leading online news publication to cease using annoying pop-under adverts as a revenue source.
(PRWEB) August 3, 2005 -- cellular-news.com, a leading online wireless telecoms news publication has today announced that it has decided to cease the use of pop-under and pop-up advertising with immediate effect.
The move was prompted by the rise in advertisers switching from pop-under advertising towards on-page adverts such as the traditional skyscraper and banner advert formats, along with increasing use of contextual advertising from a leading provider.
Following the downturn in online advertising following the bursting of the internet stock bubble, pop-under advertising stepped into the gap and proved a valuable lifeline for many online publishers. However the format is not appreciated by end users, and the rise of blocking software for web browsers and the improvements in delivery technologies for on-page advertising has lead to a large upswing in on-page advertising.
For this reason, www.cellular-news.com is now able to cease the use of pop-under advertisements as a revenue source and now relies entirely on advertising that is delivered within the webpage.
Ian Mansfield, editor of cellular-news.com said, "cellular-news has always strived to seek a balance between reader enjoyment and the revenue needs of the site. I am pleased that the changes in the advertising industry over the past year has enabled us to further improve our readers experience by removing the pop-under advertising model from our online publication."
www.cellular-news.com is a leading international mobile phone business publication that serves focused daily news articles that are read by nearly half a million unique visitors each month.
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