Conformer® Expansion Products, Inc., an innovative designer of patented marketing products, is calling Corporate Americas attention to free" envelopes and packaging made available to customers who utilize courier services like FedEx®.
NEW YORK, (PRWEB) August 29, 2005 -- Conformer® Expansion Products, Inc., an innovative designer of patented marketing products, is calling corporate Americas attention to free" envelopes and packaging made available to customers who utilize courier services like FedEx®.
Envelopes are not simply containers that hold information, they also transmit information themselves, without even opening them," said Marvin Makofsky, President of Conformer® Expansion Products. Often, the marketing message printed on the external portion of an envelope is as important as its contents. If you send out mailings utilizing an envelope that advertises another company you are missing a critical branding opportunity for your own enterprise."
Conformer® Expansion Products is beating the drum on opportunity costs that are often overlooked in the business world. Utilizing a FedEx® envelope to overnight a document to a client is usually done without much thought. This is because those responsible for the purchase of marketing materials, such as envelopes, often operate from a commodity based mentality.
A company, that is forward thinking about its marketing and image, arrives at a point where it realizes that every opportunity to get their name in front of customers is crucial," said Bob Makofsky, Director of Channel Marketing for Conformer® Expansion Products. Missing opportunities to identify yourself in the marketplace leads to an inability to adequately compete in a business culture defined, more and more, by branding."
Conformer® Expansion Products, which is known industry wide for its patented envelopes and packaging solutions, wants the business world to be aware that their line of offerings are rich in functionality. Envelopes, for example, that replace the typical couriers free envelopes" not only afford the ability to be printed with an organizations name, styling and logo but offer other benefits as well.
The company has designed envelopes that have a unique expansion feature, giving one envelope the ability to do the work of many. This leads to streamlining acquisitions and lowering costs. Additionally, these envelopes are optimized for industry standard mailing systems.
When someone in an organization grabs a FedEx® envelope it is a conditioned response," said Marvin Makofsky. The people procuring mailroom and document center supplies are thinking, ‘hey, this stuffs free. In reality, if you advertise a company other than your own on an envelope, you are paying far more than you can imagine."
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