Strategies for Management has announced a special report which analyzes and forecasts the U.S. newspaper, periodical, and book publishing industries. Titled The U.S. Publishing Business: 2000–2010," the project is directed by Dr. Joe Webb, well known forecaster and consultant. The report, intended for publishing technology, paper, ink, and graphic arts suppliers, and major printers, will be available in October 2005, and is now offered at a special prepublication rate.
Harrisville, RI (PRWEB) September 7, 2005 -- Magazines, books, and newspapers—these are the cornerstone of the publishing industry with a total revenue of more than $112 billion annually, employing more than half a million people in nearly 20,000 U.S. establishments, spending approximately $2 billion each year on capital expenditures.
Publishing markets reflect the dynamic culture and demographics of the U.S., bringing together consumers, businesses, advertisers, printers, suppliers, mailers, and many others. These businesses are changing dramatically as new media such as the Internet and other electronic forms of information distribution profoundly transform these companies print products—and basic business models. The decisions publishers are making now and will make in the future will reflect the diverse and often conflicting trends of the marketplace, consumer and business demands, and affect opportunities for computer technologies, paper, ink, and printing equipment. The media mix in the U.S.—and world—is experiencing dramatic shifts. Is your firm ready?
These important publishing sectors are the focus of a new report by Strategies for Management, Inc., scheduled for publication in October 2005.
Why are publishers important?
-- The print media—in the form of newspapers and magazines— comprise a primary avenue for advertisers to communicate their messages to potential customers.
-- Books, magazines, and newspapers have traditionally been essential vehicles by which information has been disseminated throughout our culture and will continue to contribute significantly to this role in the years ahead.
-- Publication printing is the largest and most important printing industry segment, the condition of which affects the health of myriad suppliers and support companies and organizations, from paper and ink, to prepress consumables, to capital equipment, to hardware and software.
-- Publishers are among the heaviest investors in technology, making substantial purchases of
desktop publishing, computers and workstations, image acquisition/digital imaging, data storage, image output, workflow solutions, and telecommunications products.
-- Publishers also comprise the largest concentration of print buyers and have enormous influence on their print providers as well as paper, ink, and other suppliers.
Suppliers that sell to and work with publishers—and publication printers—will find the report to be an invaluable tool for:
-- market sizing and segmentation
-- product development
-- opportunity assessment
-- channel and distribution strategy
-- promotion strategies
-- all other aspects of planning and forecasting
The centerpiece of this report is a quantitative analysis based on historical data that projects the industry forward to 2010. These historical data are built on a firm foundation of Census and other independent, verified data. The estimates and forecasts are derived from SFMs proprietary economic models, and guided by our experienced consultants.
Demographic data in the report include:
-- number of publishing establishments
-- number of employees
-- size of businesses by number of employees
-- publishing revenues
-- ratio data, such as receipts per business, receipts per employee, payroll per business
-- largest establishments share of billings
-- birth/death establishment churn"
-- capital expenditures
-- other key demographics
Publishing segments covered:
-- Newspaper publishers (NAICS 51111)
-- Periodical publishers (NAICS 51112)
-- Book publishers (NAICS 51113)
Deliverables
Sponsors will have password access to data and links to secondary research and statistical data on a private Web site prior to publication, a unique benefit of SFM reports and research investigations.
Upon publication, sponsors will be e-mailed a PDF of the report, followed by printed copy shortly thereafter.
For 60 days after publication, sponsors will have access to researchers for questions and discussions about the report, its conduct, and its findings, which can be a valuable resource when its project crunch time."
The report will also be supplied in digital form, which will include live links" to information resources such as associations, publications, government data, and other sources, giving your company direct access to the latest data and news about the publishing business. This provides subscribers with a continuous flow of information, enhancing the users perspective and understanding of the subject.
Report Publication Schedule
The project is currently underway and is planned for release in late October, 2005.
Ordering Information
For more information, e-mail Strategies for Management at publishing(at)sfminc.com , or call Mr. Vince Naselli at 1-732-568-0316.
Report price upon publication: $2,875.
Special pre-publication price: $1,975, more than 30% savings ($900), full payment by September 21, 2005 to qualify.
To pay by credit card go to
http://store.yahoo.com/drjoe/publishing.html
To pay by check, mail to Strategies for Management, Inc., P.O. Box 483, Harrisville, RI 02830
To request an invoice, send your billing and shipping information to publishing@sfminc.com
Consultants
Dr. Joe Webb
Industry commentator and forecaster Dr. Joe Webb is a 26+-year veteran of the graphic arts industry. He has served the industry as a consultant, executive, and the founder of the TrendWatch surveys. His academic background is a combination of business, computer technologies, and graphic arts. His doctoral work was completed at the NYU Center for Graphic Arts Management and Technology. Dr. Webb has worked with industry suppliers of all types, including offset and digital press manufacturers, computer software and hardware developers, national and multinational organizations, associations, and others. A frequent speaker at industry events, Dr. Webb's weekly column Fridays with Dr. Joe" appears at www.WhatTheyThink.com where it has become a must-read feature for the entire printing industry.
Vince Naselli
Mr. Naselli is the principal of Naselli & Associates, a consultancy specializing in sales and marketing support and research. He has 20+ years of professional experience in the graphic arts marketing industry. Mr. Naselli is the former Director of TrendWatch Graphic Arts. He is a frequent contributor to WhatTheyThink.com and other leading industry publications. He has served as a past committee chairman of the Imaging & Prepress and Market Research subcommittees for the NPES market research program, one of the leading research trade associations in the graphic communications industries. He has also served as president and on the board of directors of GAMIS, the research trade association of the Printing Industries of America. Mr. Naselli speaks at numerous industry events about the trends in technology, business conditions, and the future of the imaging business. In previous professional roles, he served as Dealer Relations and Regional Sales Manager for Screen USA and was the Senior U.S. Marketing Manager for Agfa of market research and competitive analysis and concurrently was the Senior U.S. Marketing Manager for Apogee responsible for PDF Workflow software and systems. He holds a Bachelor of Science degree in marketing and management from Kean University, New Jersey.
Richard Romano
Romano is currently a freelance writer and analyst for the graphic communications industry, writing syndicated and on-demand research reports for Strategies for Management, TrendWatch Graphic Arts (a division of Reed Business Information), and TrendWatch Inc. In the past, he has served as executive editor of CrossMedia magazine, a periodical that covered issues of interest to creative professionals creating content for print, Web, wireless, and other media, and as managing editor for Micro Publishing News, a news monthly for electronic designers and print buyers, and its then-sister publication Digital Imaging. Mr. Romano is the co-editor of The GATF Encyclopedia of Graphic Communications, a compendium of more than 10,000 graphic arts terms published in 1997 by the Graphic Arts Technical Foundation, and is the author or co-author of a half dozen or so books on graphics hardware and software, including Sams Teach Yourself Adobe InDesign 1.5 in 24 Hours, The Scanning Workshop, and Special Edition Using Photoshop CS. Mr. Romano graduated from Syracuse Universitys Newhouse School of Public Communications in 1989 with a B.A. in English and Writing for Telecommunications, and has a certificate in Multimedia Production from New York University.
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