If a company mails out 500,000 at a cost of, lets say .50 per piece, and has 10% returned due to incorrect addresses, the cost would be $25,000. This avoidable cost is due to unclean data - records in an address database that contain spelling mistakes, incorrect formatting, poor structure, or incomplete zip codes.
(PRWEB) September 12, 2005 -- Bad data costs companies billions of dollars per year.
The biggest cost of all is in returned mail. Undeliverable bills, mailings, or shipments can result in substantial costs and inconvenience to you and your customers. If a company mails out 500,000 at a cost of, let's say .50 per piece, and has 10% returned due to incorrect addresses, the cost would be $25,000. This avoidable cost is due to unclean data - records in an address database that contain spelling mistakes, incorrect formatting, poor structure, or incomplete zip codes. When you consider the cost of every letter that doesn't make it to the intended recipient, it adds up.
Data cleansing can fix these problems and should be an essential part of every company's data input and maintenance model," states Jennifer Henczel, Director of Marketing of PacificEast, For most organizations, address databases are key business tools and the sole source of client information. Database accuracy and data quality are vital for continued business success."
So, where can you find data cleansing services? PacificEast offers a new data cleansing service called DataMAX," proclaims Henczel, The DataMAX cleansing process produces the highest quality contact data possible, using numerous scanning and correction methods that target damaged records. The final result is a database that is optimum in address accuracy, structure, and standardization."
What are the benefits of using DataMAX? Henczel, It produces more qualified records, which improves a company's productivity and sales conversion rates, reduces direct marketing costs, and most importantly, ultimately increases a company's return on investment (ROI)."
What kind of return on investment can most companies expect? The ROI for cleansing your data is substantial", says Henczel, Take a look at this case study where the return on investment was 265.23%". In the DataMAX case study below, Henczel reveals the huge costs one company evaded by cleansing their data with PacificEast's new DataMAX service.
One of PacificEast's clients used the DataMAX service on a 2,597,706 piece mailer. The client typically experienced on average 13% returned mail before using DataMAX. Upon trying the DataMAX cleansing process, 1,363,288 of the client's records were corrected and 185,877 records were identified as undeliverable. The cost of each mail piece was $.11 and postage was $.30, at a total cost of $.41.
Henczel explains, By cleansing their data with DataMAX, the company saved $76,209.57 ($.41 x 185,877) by not sending mail to the undeliverable addresses. The cost of this service was only $15,975.89, resulting in Net savings to the client of $60,233.68, and an ROI of 265.23%."
Not only that, but this ROI calculation only reflects the cost of the mail piece and postage. It does not take into account the labor or cost of sorting and dealing with the 185,877 pieces of mail that were not returned as a result of the DataMAX service, or the significance of the 1,363,288 corrected records.
We see these kinds of results all the time, and we enjoy helping people improve their data," Henczel emphasizes, This is the biggest advantage of DataMAX - it helps you to achieve better delivery rates and reduced mailing costs, while improving customer satisfaction".
The #1 similarity among all of our customers is that they all saved money by having cleaner data," Jennifer Henczel.
According to Henczel, DataMAX produces CASS certified addresses and enables U.S. mailers to qualify for bar-coding discounts on outbound mail.
How does it work? Henczel, DataMAX cleanses, completes, and verifies existing records in an address database or list. DataMAX checks each address in the database against the latest U.S. Postal Service (USPS) address data file. The DataMAX address correction process completes ZIP+4, adds missing address details, corrects misspelled addresses, and amends formatting errors."
What makes DataMAX stand above the rest? Henczel, The triple pass process aggressively cleanses your data, producing more qualified records and saving you thousands of direct marketing dollars. Your data doesn't just run through the process once, DataMAX keeps digging! Each time your data passes through the DataMAX process, it is refined to a higher level, until you receive the best data cleansing results available on the market".
What about reducing the costs of other direct marketing methods? Henczel, If more efficient outbound calling interests you, then add DataMAX to your existing data maintenance program for better phone appending results."
PacificEast will be officially launching DataMAX at the Direct Marketing Association Annual Conference and Exhibition DMA05 from October 16 – 18, 2005 at booth #346, Georgia World Congress Center, Atlanta, GA.
About PacificEast: PacificEast is a Washington State based leader in the data management industry focused on providing quality contact data in a cost effective manner offering data cleaning services such as telephone number append; address updating, cleansing and verification; do not call suppression; National Change of Address (NCOALink); real-time data services and more. Since 1982, PacificEast has become a hub for expert data service and consultation, partnering strategically with the finest data sources and information providers to offer a wide variety of information services including appending, cleansing and processing, both batch and real-time, at competitive prices for both profit and non-profit organizations. Focus within the teleservices, financial and healthcare industries, has allowed PacificEast to develop specific data management solutions that benefit business leaders who value accurate, reliable and cost effective data to achieve their marketing objectives.
Call us today to find out how your business can benefit from DataMAX at 800-665-8400 or visit www.pacificeast.com.
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