Beauty Company eschews celebrity endorsements, dedicates first batch of Whistleblower to law enforcement icon.
Toronto, ON (PRWEB via PR Web Direct) September 13, 2005 -- Corner Office Beauty, North America's hottest new fragrance and body care line, today announced that its inaugural batch of Whistleblower lip balm has been dedicated to New York Attorney General Eliot Spitzer.
"Eliot Spitzer's crusade against financial market fraud has inspired us in our own crusade against poor lip care," Corner Office Beauty President Suzie Dingwall Williams said. "With time, consumer education and lots of essential oils and antioxidants, we aim to reduce the overall rate for beauty crimes to the same low levels we now enjoy for white collar crime."
The first 10,000 sticks of Whistleblower will be labeled in a limited edition color that the company likes to call "Spitzer silver," Dingwall Williams said. "This seems particularly apt to us since, traditionally, a silver bullet was the only weapon that could kill a giant or a person leading a charmed life."
The launch of Whistleblower could not have come at a better time. "Financial market reforms of the last few years have resulted in an unprecedented boom in whistleblowing employees. While federal law protects them from retribution, it does nothing to guard against the drying effects that seasonal change brings, particularly now, as we enter the fourth quarter."
Today's dedication is the first of many that Corner Office Beauty intends to make. The company will be seeking suggestions for dedications for future batches of Whistleblower and other Corner Office Beauty products. While the newsworthy will be considered, Corner Office Beauty will focus its search for candidates outside the celebrity world. "Beauty is an aspirational business. We think it's time that the industry focus returned to helping women celebrate and aspire to be their personal best. This is why our products have iconic names like Soccer Mom, Mentor and Whistleblower that evoke power, success and the many roles women assume every day. We want to move away from the message that the glut of celebrity branded products and fragrances seem to be sending -- that women should aspire to be someone else."
"We wish to emphasize that Mr. Spitzer has not made, approved of or endorsed Whistleblower or Corner Office Beauty," Dingwall Williams stated, "nor is he receiving any financial or other benefit from us. We have no knowledge of the state of his lips or his lip care regime. Today's dedication is just our way of saying, 'Thanks'."
ABOUT CORNER OFFICE BEAUTY
Launched in August 2005, Corner Office Beauty is an independent beauty company that celebrates the many faces, roles and accomplishments of women with beauty products of uncompromising quality. Our custom blended fragrances and body care products are created in limited, numbered batches and beautifully packaged with uniquely feminine wit. Each batch is custom blended by Corner Office Beauty's artisans and dedicated to a phenomenal person who inspires us or makes us laugh. To have a batch of a Corner Office Beauty product dedicated to someone you know (yourself?), please email info @ cornerofficebeauty.com.
For more information, please contact Suzie Dingwall Williams, President at (416) 867 8071.
Corner Office Beauty. Taking Care of Business. Beautifully.
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