Austin,Texas-based company combines geographic and customer information to assure that relief reaches its targets.
AUSTIN, TX (PRWEB) September 15, 2005 -- Conclusive Strategies, a leading database marketing and geographic information systems company, said today it would use its expertise to assist with Hurricane Katrina relief efforts.
Outreach problems caused by the Hurricane's devastation include many that are specifically related to geography. Huge swaths of South Louisiana and Mississippi are under water and unable to receive automated mailings from relief organizations. The relief effort can be assisted substantially by knowing which areas are still viable; and the already-overwhelming human and financial cost of the Hurricane's aftermath will be lessened through reducing wasteful mailings to areas that are evacuated or destroyed.
Because Conclusive Strategies can uniquely pair geographic and customer database information, the company is offering its services pro bono to relief agencies, and at cost for commercial entities that need to identify geographic regions where mailing addresses are and are no longer functional. This will allow relief and marketing efforts to focus on areas that are, in fact, reachable.
Specifically, Conclusive will:
- Remove affected records from businesses' customer and prospect lists;
- Calculate the distance and produce maps demonstrating how various organizations' resources/business interests stand relative to the affected areas; and
- Provide and analyze data to address additional projects as needed by those with interests in the affected geographic regions.
Larry Daniel, President and CEO of Conclusive Strategies, states, "Whether or not you currently use Conclusive's products and services, if you are a relief or business entity that needs to reach Hurricane survivors and avoid wasting resources through errant mailings, we are volunteering to assist you. We have the data required to help you know which areas still can receive your messages, from maps of relief locations to information about mailing areas. Please let us know how we can aid you, either through email at info@conclusivestrategies.com, or via telephone at 800.838.0601."
About Conclusive Strategies
Conclusive Strategies is a database marketing and geographic information systems (GIS) company that provides and analyzes data to help their clients identify their target audiences and the best means to reach them. As the only U.S. business analytics company that offers database marketing and GIS for mid-cap companies, the firm serves an array of industry sectors, including automotive, home improvement, industrial equipment, tourism, hospitality, fitness, automotive after-market, higher education, consumer packaged goods (CPG), reward programs, non-profit, health, health management, government, retail, apparel, quick service restaurants (QSR), financial, insurance, and pharmaceutical.
Larry Daniel, President and CEO, is a widely published speaker and expert in GIS and its application to consumer marketing strategy. Headquartered in Austin, Texas since its inception in 1995, Conclusive Strategies also maintains offices in Chicago, Los Angeles, Denver, Dallas, Washington, D.C., and Houston. Conclusive has partnered with leading global companies such as Kraft Foods, Nationwide Insurance, The Home Depot, Dell, Inc., The Pep Boys, Carnival Cruise Lines, Rewards Network, Hyundai Motor America, and American Suzuki Motors. For more information, visit: http://www.conclusivestrategies.com
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