Global top 100 fitness franchise to expand worldwide marketing initiatives via print media, direct mail, in-store promotions, online marketing and more.
Phoenix, AZ (PRWEB) September 14, 2005 -- In an effort to optimize marketing efficiency, fine-tune their targeted focus on affluent active adults and families, and maximize brand penetration around the globe by increasing franchisee adoption rate and member loyalty, World Gym has chosen the brand management team at STG Media Corp. for a wide-range of services, including bolstering their print and direct mail strategies, redesigning their Internet Web site, and helping World Gym develop and manage more robust in-store product sampling and promotion programs.
The two corporations have been in talks for several months, initially driven by the potential of World Gym's print marketing vehicles: Results For Women, Results For Men, and The Core, the three magazines the franchisor produces each month for distribution to its gyms and members. With a combined circulation of over 1 million active World Gym members, and a pass-along readership of almost 3 million affluent adults, the three publications will now be represented exclusively by STG Media Corp.
"We identified World Gym as a potential vendor over a year ago," says Daniel Krones, STG Media Corp.'s V.P. Publisher Representation, "primarily because we wanted to bring our roster of nationwide advertisers to the pages of their highly-targeted publications. Once we started discussing their global marketing strategy, we realized there was a synergy that spanned much more than just print media."
Brett P. Benning, STG Media Corp.'s CEO adds, "national household brands like Nike, Gillette, Sprint, Ford and Pepsi-Co. realize the importance of targeting a captive audience of affluent consumers – and World Gym's members are exactly the type of individual that our advertisers want to reach." Providian, for example, has developed a World Gym Visa card that it is promoting to World Gym members exclusively. "That's exactly the type of integrated approach that we work with advertisers to fulfill," says Benning.
For a media kit or additional information, contact Daniel Krones at 480-699-6078 or email danielk@stgmediacorp.com.
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